Outsourced Sales and Marketing Trade Show Support

Outsourced Sales and Marketing Trade Show Support

Learn more about how Outsourced Sales and Marketing Trade Show Support Can Scale Your Sales Funnel.

 

The Challenge

Technology firm providing Cloud, Application and Strategic services for PCI Compliance was looking to increase the ROI of their investment in attending annual trade show with 5000 attendees and 200+ exhibitors. Company decided not to invest in a booth. Instead they sent one sales representative and a C-level Executive. Company needed to develop an approach that would maximize the bandwidth of the two attendees.

Selling To: eCommerce Companies, Financial Services and Financial Services Service Providers. Decision Makers include – CFOs, Compliance and Security Directors and Executives and IT Directors and Executives

Average Deal Size and Sales Cycle: Average pilot deal size is $30K to $50K. With solution scaling to six figure annually. Pilot takes 60 to 180 days to close.

 

 

The Solution

  • Determined the availability of target list of buyers attending the trade show
  • Developed end-to-end digital content marketing and outsourced sales and lead generation opportunity identification strategy to automate engagement with prospects and keep company’s resources focused on meetings and business development during the trade show.
  • Implemented a 5-part integrated calling and content marketing plan to develop leads and set appointments after the trade show.
  • Executed the campaign pre-show, including a 3-part email campaign with 800 introductory calls to set meetings at the event.
  • Completed a 6-week campaign after the trade show including 800 calls and a 5-part best practices email marketing campaign.

 

The Results

 

Grew Sales Qualified Opportunities Pipeline to $760,000 of real sales opportunities

 

New Leads for the Show

Meetings Scheduled for Trade Show

Additional Appointments Generated After the Show

Dollars in Sales Qualified Opportunities Pipeline Growth

Related Case Studies

Reasons to Consider Outsourcing Sales and Marketing

Reasons to Consider Outsourcing Sales and Marketing For many businesses ready for growth, it’s fairly typical to consider outsourcing sales and marketing and various other functions including: human resources, accounting and IT. And historically, when it comes to...

What is Modern Sales and Marketing

There’s been a lot of buzz lately about adjusting sales and marketing techniques, tactics and alignment to meet the needs of the modern B2B buyer. But what are the needs of this new type of buyer as they search and move toward purchase? What is Modern Sales and...

Sales Operations Outsourcing and Sales Consulting Case Study

The Challenge A small company had two years of declining revenue. The original founders decided to part ways. Gabriel Sales’ client retained ownership of mid-sized business clients and the web technology software, architecture and engineering teams. The second founder...

Trade Show Marketing – Sales Ready Leads Best Practices [White Paper]

80% of trade show leads are ignored. Make Leads Count! Enterprise companies expect a 4:1 return on their trade show marketing because 92% of trade show attendees say they are looking for new products. But 70% of SMBs exhibiting at trade shows don’t have any trade show...

Fundraising and Employee Benefits Event Outsourced Sales Case Study

    Fundraising and Employee Benefits Event and Sales Outsourcing The Challenge Company had an independent national rep force with more than 300 sales people. Company was planning to increase the size of the rep force by 25%, and needed to increase the...

Outsourced Sales and Marketing Trade Show Support

Learn more about how Outsourced Sales and Marketing Trade Show Support Can Scale Your Sales Funnel.   The Challenge Technology firm providing Cloud, Application and Strategic services for PCI Compliance was looking to increase the ROI of their investment in...

BPO Outsourced Sales and Marketing Case Study

Company is a mid-sized outsourced BPO services firm supporting specific financial services functions for the real estate industry with facilities in Manila and India. Company and 20 year sales partner parted ways with Senior Executives retirement. Company needed to...

Imaginatik Outsourced Sales and Marketing Case Study

The Situation A publicly traded company, Imaginatik, was founded in 1996, and sells a mix of consulting and advisory services, hands-on innovation projects, program management, and award-winning enterprise software globally. Company’s U.S. office was comprised of a...