White Papers, Checklists and E Books
Checklist for Effective Marketing Automation
Marketing Automation is a powerful technology to maximize sales results but if you don’t keep it simple it can become overwhelming. Here are the step by step best practices to jump start your marketing automation success. We focus on what is required technically to generate with less time and headaches. Download Checklist and Get Started.
Email Deliverability Checklist
We explain the impact of AI Previews and how this impacts how to build emails. We explain how/why to lead with real text and a strong subject line. We recap how to pass SPF, DKIM, and DMARC. And detail how to keep your spam-complaint rate under 0.10% to 0.30% and the benefits of data hygiene and well segmented lists. Download
Best Practices for Lead Scoring
With the focus on lead generation and hot prospects, it’s easy for marketers to overlook a growing number of disinterested prospects cluttering up their database and email lists. Cleaning your database might be faster and easier than you think, though, and not cleaning it can cause a host of problems. Learn when, why and how. Download.
Best Practices for Lead Scoring
With the rise of automation software and content marketing, you can now engage and educate your buyer digitally. You can also analyze a buyer’s digital footprint to predict a buyer’s level of interest and where they are in their buying cycle. To understand Lead Scoring best practices and how this increase your sales funnel and lower costs. Download This White Paper.