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The Benefits of Marketing Automation

The Benefits of Marketing Automation

Marketers say that the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%) (Adestra). While marketing automation has been a legitimate...

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Top Demand Generation Tactics You Can Implement

1. Don’t Wait to Follow Up on Leads You spend $15K, $30K, $100K plus on a trade show.  You spend money on inbound pay-per-click, or publishers etc. If the marketing department is in charge of sharing the leads they may score and then share with an internal team or an...

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