Outsourced Marketing and Sales Operations Managed Services
Staff a team of sales, marketing and automation specialists to execute the day-to-day tasks of sales and marketing operations
Experienced Marketing Operations, Tech Stack and Rev Ops Support
Build a Fast, Affordable and Fully-Managed,Turnkey Team
All the Tactics, Talent and Technology Expertise You Need
We work with your organization to understand your goals and your existing capabilities and capacity. Then we deploy blended teams of part-time to full-time resources from a wide range of skills, specialties and certifications. With our depth of B2B expertise and experience we can cover almost any gap required for immediate and long-term sales and marketing operations success- all at a fraction of cost and faster than recruiting, hiring and training a team on your own.
Senior Solution Strategists/Architects and Salesforce Certified Technologists
Executive Oversight & Senior Consultants
Responsible for overall success of your engagement. They collaborate with leadership to ensure your strategic objectives are met on time and on budget. They combine business experience and certified technical expertise to provide:
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- Project management
- Strategic guidance
- Best practices
- Proven tactics
- Analysis and Insights
- Feature recommendations
- Continuous improvements
Certified Salesforce Administrators
Our certified Salesforce Admins help you optimize your systems to maximize your technology investments. They translate your business objectives into technical solutions with a focus on:
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- Sale enablement
- Workflow automation
- Data governance
- Feature utilization
- Data management
- Dashboards
- Advanced reports
- End user adoption
Account Enagagement (Pardot) Specialist
Our Certified Automation Specialists are responsible for implementing, configuring, and optimizing Account Engagement (Pardot) with proven best practices that reflect your strategy and goals. This includes:
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- Optimizing system features
- Data governance
- Automation workflows
- Nurturing workflows
- Campaign reporting
- Marketing dashboards
- Content attribution
- Lead flows/conversions
Marketing Automation & Sales Enablement Managers
This part time to full time resource takes care of the day-to-day execution of your Account Engagement campaigns and manages support staff as needed. They also manage the lead flow, data and insight in Salesforce to enable sales. Executes:
- Targeting markets
- Email copywriting
- Email editing
- Programing campaigns
- Testing and quality control
- A/B split tests
- Automation workflows
- Lead scoring models
- Lead prioritization/alerts
- Running reports
- End-user training
- End-user support
Content Management Specialists
Content managers support the management, optimization, and repurposing of content for specific campaigns and channels under the guidance of senior staff and marketing automation manager. Tasks:
- Coding email templates
- Sourcing images
- Editing images
- Producing images for social
- Optimizing images for social
- Video captioning SRT
- Video management
- Landing page builds/coding
- Blog coding
Social Media Coordinators
Our B2B social media specialists manage LinkedIn, X, Facebook & Instagram to align posting and support your automation campaigns to support additional brand awareness, lead engagement, and social conversions. Tasks:
- Calendaring posts
- Scheduled posting
- Curating content
- Optimizing messages
- LinkedIn InMails
- Metrics
Database Managers & Analysis
Your data manager ensures the integrity, quality and value of data and data flows in your marketing tech stack including Salesforce, Account Engagement, and connected systems. Resulting in higher quality leads and accurate reports. Executes:
- Initial segmentation
- Data migration
- Quality control
- User permissions/Security
- Data governance adherence
- Cleansing/Hygiene
- De-duplication
- Systems field alignment
- Data augmentation
- Data analysis
Outsourced Marketing and Sale Ops Educational Resources
ROI Case Study
Gabriel Sales Marketing Automation Ops Helps Manufacturer Increase Sales Ready Leads by Over 15X
A five-person marketing team was very skilled in brand, creative, strategy, tradeshow/event support, product marketing and inbound marketing.
The team had limited sales experience and marketing automation expertise. They expertly generated leads and great content, but had no familiarity with Salesforce or Marketing Automation platforms…
READ SUCCESS STORY >
Educational Article
Why Outsource Sales and Marketing Operations
B2B buyers now expect to be able to educate themselves digitally online across multiple channels.
Once buyers demonstrate interest, they expect marketing to continue to support their buyer’s journey with digital education. Changed needs and desires have blurred the line between marketing and sales functions….
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ROI Case Study
Gabriel Sales Implements Tech Stack, Manages Content, Executes Lead Nurturing Campaigns and Manages Sales Dashboards to Enable 4 Person Sales Team
Company generated a large number of inbound leads not ready to immediately transact.
CEO needed three things to scale business-visibility into daily activities of sales team, accurate forecasts and more sales ready leads from content production investment.
READ SUCCESS STORY >