Audits and Optimization

Improve Salesforce, Account Engagement (Pardot) and Marketing Automation Performance

Salesforce and Account Engagement Audits + Optimization

Are You Maximizing Technology Investments? Do You Even Know What’s Possible?

Maybe settings were missed when implemented. Or end users have come and gone. Maybe systems are cluttered with legacy campaigns, sync errors & duplicates and you don’t know if you should trust your reports. Or maybe you just need a free preliminary health check to ensure you are using all the latest features. 

Our Team of Certified Professionals Can Help

Our team of seasoned Certified Salesforce Admins and Automation Specialists address these issues daily. Our audits will pinpoint what should be fixed and what can be enhanced to help you maximize your results.

Salesforce & Automation Implementations

Technology Optimizations

Dashboards Created

Automated Campaigns

Scored Leads

Road Map and Timeline for Success

Define Your Success Criteria

We meet with your team to understand your business, campaigns, sales process, sales cycle, team and goals you have for your technology.

Technology and Database Audit

Our team will conduct an audit of your marketing & sales technology use and database to identify potential issues and opportunities.

Results & Recommendations

We provide detailed list of opportunities with specific best practice recommendations. This includes:​

  • Red Flags
  • Unused / Underused Features
  • Third Party Integrations
  • Best practice workflows
  • Scope of each issue and estimated level of effort
  • Benefits of resolution

Roadmap + Timeline

We provide a final road map, prioritized plan and budget to help you achieve your goals based on your feedback.

  • Quick fixes
  • Critical fixes
  • Training
  • Project management timeline​
  • Governance documents
  • Downstream recommendations  ​​

Kick Off Optimization

Our blended team of Salesforce, Pardot and database experts will implement the plan and deliver on time and on budget.  ​​

Maximize Your Budget with Optimized Technology Consulting

Realize the full potential of Salesforce and Account Engagement. Our Certified Salesforce Consultants turn your Road Map into Reality. Here are just some of the tactics, task,  best practices and projects we can tackle to optimize your systems:

Provide and implement data integration rules and reccomendations

Improve workflow to attract and capture more leads

Recommend and align best practice custom fields for improved syncs

Profile and permission recommendations and best practices

Implement best practice nurturing workflows to increase “Sales Ready Leads”

Lead assigment rules and best practices

Set up lead scoring and grading best practices

Set up triggered campaigns to convert more leads

Ensure the most advantageous features and integrations are being utilized

Engagement Studio (nurturing) best practices

Third party integrations best practices and recomendations

Increase automation to reduce repetitive tasks for increased time savings

Enable and utilize campaigns for real-time reporting

Create dashboards and key reporting to monitor performance

Improve Salesforce views for increased sales production
Increase insights for improved decision making

List and Preference Center recommendations and best practices

Form and landing page templates and best practices

Email builder recommendations and template design best practices

Lifecycle tracking for increased attribution

Improve hand off from marketing to sales to enable sales with prioritized lead views

Daily Sales Activity reports and dashboards

Improve sales forecasting

Establish governance for consistent auditing 

Not Sure if a Full Audit Makes Sense?

Start with a Free Preliminary Health Check

Gabriel Sales offers a complimentary Health Check with no strings attached. A certified professionals conducts a 30 to 60 minute session to understand where you are, where you want to be, and a survey of your existing implementations to identify:

  • Technical settings
  • Usage & limits
  • Features enabled
  • Sync errors & warnings

After the Health Check, we provide our findings in a short graded benchmark report. If we think we can help optimize your system, we also include a full audit proposal and/or additional recommendations.

Additional Services to Accelerate Results After Your Initial “Optimization” 

After your systems are dialed in we can continue to help your team improve your technology capabilities and the capacity of your day-to-day marketing and sales operations.

Marketing Managed Services

Staff marketing, sales & automation specialists to execute day-to-day functions

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Account Engagement & Salesforce Training

Access our online courses or customized training to learn how use your systems

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Lead Nurturing and Automation Strategies

Experts help you build road maps,  campaigns & content that accelerates sales

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Custom Dashboards, and Reporting

Leverage your systems to monitor your marketing performance

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Content Production & Lead Nurturing

 Automate buyers journeys with video content and proven nurturing workflows

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How Can We Help?

Request a Proposal or a Free Health Check