Automation Content Production + Lead Nurturing/Scoring Campaigns

Make it easier for your buyer to buy and automate your pre-sales education with video content, lead scoring and proven nurturing workflows

 You have already generated the lead. Now its time to use your marketing automation platform to create increased demand and higher quality leads!

Automation Content Production + Lead Nurturing + Lead Scoring Campaigns

Videos & Content to Make it Easier for Buyer to Buy

We create educational content that supports lead nurturing at each stage of your sales funnel.  We make it easier for buyers to:

  • Understand the problems your solution solves
  • Learn how you solve their challenges
  • Appreciate what makes your solution unique
  • Compare what differentiates your solution
  • Convert when the are ready for sales

Lead Nurturing and Lead Scoring Campaigns that Create Demand and Higher Quality Leads

Proven campaign workflows push buyers deeper into the sales funnel to:

  • Keep your solution top of mind until buyer is ready to buy
  • Educate buyers to generate demand for your solutions
  • Create “Sales Ready” leads
  • Apply predictive scores to prioritize leads
  • Alert sales when buyer appears ready to buy

A Proven Lead Nurturing & Marketing Automation Content Production Framework

Gabriel Sales has been leveraging Salesforce Account Engagement (Pardot) other automation technologies to help companies create well educated sales ready leads since 2012.  Our proven framework and production team helps you tell powerful sales stories in an authentic and systematic way.  We lead with video and support with written content & additional digital to meet your buyers’ needs for specific types of digital education at every stage of their journey.

Video Production

  • Explainers
  • Demos
  • Thought Leadership
  • Use Cases
  • Teach Shopper to Shop
  • Mini Educational Webcasts
  • Features & Benefits

 

  • Tips and Best Practices
  • Customer Testimonials
  • FAQs
  • Why Us / Why Buy
  • Case Studies
  • Return on Investment (ROI)
  • Custom / Remote Events

Additional Production

  • Articles and Blogs
  • Case Studies
  • Landing Pages
  • Podcast Production & Distribution
  • Live Webinars
  • Social Posts
  • Email Copy / HTML Coding

 

Additional Awareness >>> Consideration Videos

To increase awareness and start to build/establish trust & credibility

Explainer

Short intro to quickly introduce solution to peak interest

Explainer Videos are typically:

  • Live action and light animation
  • 90 seconds to 3 minutes in length

Examples:

Software (2 minutes)

Software and Services (2 min)

Software and Services (3 min 30 sec)

Demos

Quick and/or detailed overview of your solution in action

Demo Videos are typically:

  • Live action or screencasts
  • 3 to 6 minutes in length

Examples:

Software and Services (6 min)

Custom Software Developer FinTech App (4 min)

Hardware (3 min)

Challenges/Needs Lists

Systematically prove you understand needs and frame thought leadership

Challenges/Needs List Videos are typically:

  • Screencasts with light animation
  • 5 to 10 minutes in length

Examples:

Managed Service and Consulting (8 min)

Professional Services & Compliance Software (6 min)

Hardware (5 min)

Consideration >>> Preference Videos

Digitally automate early to mid stage sales/buyer journey. Stay top of mind, deepen trust, firmly establish fit, differentiators & thought leadership.

Teach Shopper How to Shop

Help the buyer understand what to consider when comparing solutions + highlighting your differentiators

Explainer Videos are typically:

  • Screencasts
  • 6 to 12 minutes in length

Examples:

Critical Features Required in OTT Solution (8 minutes)

Critical Features in a Data Collection App (9 min)

What to Consider When Buying Diagnostic Tool  (3 min 30 sec)

Use Cases

Explain how your product is used to solve specific problems for specific end users or how specific feature is used  

Demo Videos are typically:

  • Live action or screencasts
  • 3 to 6 minutes in length

Examples:

Mobile App End User (2 min)

Mobile Data Collection & GPS Applications (4 min)

Mobile Data Collection for Maintenance Manager (7 min)

How it Works

Detailed videos that show how your features work, and how they benefit specific stakeholders, functions or business areas

How it Works Videos are typically:

  • Screencasts, live action or both
  • 5 to 10 minutes in length

Examples:

Fundraisng Software and Managed Services (5 min)

Hardware & Diganostics  (7 min)

Software Developer Delivery Model (5 min)

Full Company Pitch Videos

Overall company pitch automates initial sales presentation helps educate all stakeholders.  Makes it easy for your buyer to include all decision makers and influencers in buying process.

Company Pitches are typically:

  • Live action, B-roll, and/or screencasts
  • 6 to 12 minutes in length

Examples:

Critical Features Required in OTT Solution (8 minutes)

Critical Features in a Data Collection App (9 min)

What to Consider When Buying Diagnostic Tool  (3 min 30 sec)

Tips and Best Practices

Tips and best practices to establish thought leadership credentials.  A great way for buyers to meet and build trust with your team without taking leaderships time to develop leads.

Tips and Best Practices are typically:

  • Headshot, screencasts or blended
  • 3 to 6 minutes in length

Examples:

Mobile App End User (2 min)

Mobile Data Collection & GPS Applications (4 min)

Mobile Data Collection for Maintenance Manager (7 min)

Thought Leaders FAQs

Thought leaders answer frequently asked questions that come up over and over again in your sales process. Increase efficiency, build more trust, ensure fit and help you get shortlisted.

FAQs are typically:

  • Headshots
  • 5 to 10 minutes in length

Examples:

Fundraisng Software and Managed Services (5 min)

Hardware & Diganostics  (7 min)

Software Developer Delivery Model (5 min)

The Right Content + Lead Nurturing & Lead Scoring Takes Revenue Performance to the Next Level

Does sales want higher quality leads? Do you want to become a Marketing Automation Top Performer?

Our Content & Campaign Frameworks Can Help

According to Gartner only 16% of companies are leveraging their CRM and Marketing Automation tools for consistent lead nurturing, lead scoring and lead grading.

Organizations that leverage marketing automation with these best practices make up the top 92% of  their industries top performers. They also drive 451% more sales ready leads. 

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More Sales Ready Leads

%

More Real Sales Opportunities

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Per Deal Revenue Increase

Closed Deals