Modern Outsourced Sales and Marketing Thought Leadership
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Soft vs. Hard Lead Generation for B2B Sales
B2B Lead Generation, Sales & Content Basics Many B2B companies try so hard to generate more leads that they do not come up with a clear strategy for how to do so most efficiently and effectively. What these companies do not understand is that a successful campaign...
What’s the difference between a Sales Cycle and Buying Cycle?
Understanding the difference between a Sales Cycle vs. Buying Cycle may be the most critical shift an organization needs to make to see significant and sustained revenue growth, especially for complex or highly competitive sales. In a nutshell, the Sales Cycle is how...
B2B Lead Generation Fundamentals – Soft vs. Hard
Lead generation sales and basics B2B sales companies have come up with a variety of ways to generate more leads, and building a successful campaign requires that companies carefully and strategically choose a method that addresses their specific goals. As an...
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How Marketing Automation Helps Sales Reps
Marketing automation helps sales reps increase their productivity in multiple ways. Marketing automation tools are used by companies of every size to increase the value of their online presence. Whether a business needs better lead generation or an improvement in the...
Top Demand Generation Tactics You Can Implement and Immediately to Set More Meetings
1. Don’t Wait to Follow Up on Leads You spend $15K, $30K, $100K plus on a trade show. You spend money on inbound pay-per-click, or publishers etc. If the marketing department is in charge of sharing the leads they may score and then share with an internal team or an...
The New Rules of Buying and Selling – Video
A quick 2:00 video that explains why you may need sustained modern multi-channel marketing for sustained sales success
The Benefits of Marketing Automation
Marketers say that the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%) (Adestra). While marketing automation has been a legitimate...