Modern Outsourced Sales and Marketing Thought Leadership
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Soft vs. Hard Lead Generation for B2B Sales
B2B Lead Generation, Sales & Content Basics Many B2B companies try so hard to generate more leads that they do not come up with a clear strategy for how to do so most efficiently and effectively. What these companies do not understand is that a successful campaign...
What’s the difference between a Sales Cycle and Buying Cycle?
Understanding the difference between a Sales Cycle vs. Buying Cycle may be the most critical shift an organization needs to make to see significant and sustained revenue growth, especially for complex or highly competitive sales. In a nutshell, the Sales Cycle is how...
B2B Lead Generation Fundamentals – Soft vs. Hard
Lead generation sales and basics B2B sales companies have come up with a variety of ways to generate more leads, and building a successful campaign requires that companies carefully and strategically choose a method that addresses their specific goals. As an...
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Build Marketing Automation Engine Case Study For Software Company – Small Business
Gabriel Sales Helps Scale Company’s Nurture Programs And Sales Ready LeadsSituation Company had a moderately well-established brand as one of several solutions to the problem they solved for their customer. The sale was not an “if” but “when” and "how" solution, as it...
Marketing Automation Managed Services Case Study for Enterprise Industrial Products Manufacturer
The five-person marketing team was very skilled in brand awareness, creative, strategy, tradeshow & event support, product marketing and inbound marketing. After years of successful event marketing, media and PPC marketing, they had captured and created an opt in database of close to 70% of the existing market.
Reasons to Consider Outsourcing Sales and Marketing Operations
For many businesses ready for growth, it’s fairly typical to consider outsourcing sales and marketing operations along with other various business functions including: human resources, accounting and IT. Historically, when it comes to scaling sales and marketing...
Lead Scoring Case Study for Mid-Market Client – Building Materials Manufacturer
In This Lead Scoring Case Study for Building Materials Manufacturer Gabriel Sales Deployed Salesforce and Account Engagement (Pardot) Optimization + Training and TransitionGabriel Sales Optimizes Systems to Manage, Nurture, and Distribute 10,000 Inbound leads a month...
Lead Nurturing Drives Sales Ready Leads Success Video
Watch Time – 3:00 Minutes
In this short video, Tony Gilio, Collective Goods’ Senior Vice President of Sales discusses how lead nurturing drives Sales Ready Leads to double the closing rate of his team of over 150 outside senior sales reps. He explains how Digital Demand Center allowed him to increase his flow of sales ready buyers, double his closing rate and reduce his Sales Development Rep/Telemarketing headcounts cost by over 50%.
Software Sales Lead Nurturing Success – A Customer Conversation
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
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