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8 Marketing Automation Tips
Facebook Twitter LinkedIn Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Propeller) B2B marketers say the number one benefit of marketing automation is the ability to generate more qualified leads (Pepper...
Reasons to Consider Outsourcing Sales and Marketing
Reasons to Consider Outsourcing Sales and Marketing For many businesses ready for growth, it’s fairly typical to consider outsourcing sales and marketing and various other functions including: human resources, accounting and IT. And historically, when it comes to...
How to Use Content Marketing and Automation for Consistent B2B Lead Generation
57% of B2B buyers have already made their purchase decision before ever speaking to a sales person (CEB Global). Ask any modern marketer one of the keys to generating consistent leads, and one thing they’ll say – if not the first – is automate your content...
B2B Content Preference Report: What your B2B buyer consumes before making a decision
B2B Content Preference Trend: "A typical firm with 100-500 employees, involves an average of 7 people in most buying decisions" (Gartner Group). In today’s B2B marketplace, time-starved buyers are using digital content to research solutions for their current pains -...