Trade Show Marketing – Sales Ready Leads Best Practices [White Paper]
80% of trade show leads are ignored. Make Leads Count!
Enterprise companies expect a 4:1 return on their trade show marketing because 92% of trade show attendees say they are looking for new products. But 70% of SMBs exhibiting at trade shows don’t have any trade show marketing lead gen strategy. As a result, 80% of leads that are generated during a trade show are ignored after the show. Download this trade show marketing white paper to see how to:
— Drive more booth traffic
— Identify immediate sale opportunities
— Score leads to prioritize and automate follow up
For companies that lack the internal team and capacity for short term lead generation and sales pipeline, we invite you to watch our Turnkey Trade Show Support video here.