The B2B Digital Sales Webinar

by | Jan 11, 2024 | Insights, OnDemand Webinar, Strategy and Best Practices, Video

Part 1 in our Digital First Transformation Series

The B2B Digital Sales Transformation and Its Impact on B2B Buyers and Sellers

(Watch Time – 23:00 Minutes)

In this B2B Digital Sales Transformation Webinar we share everything the you need to know about the substantially changed buying preferences of the Digital First B2B Buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content and lead nurturing to dramatically improve your buyers experience and your sales funnel results. We also briefly introduce Digital Demand Center™ – a solution designed specifically to help small businesses, medium sized businesses and new products and solutions compete effectively for the modern buyer.

 

Topics Covered in this B2B Digital Sales Webinar Include:

 

  • How “Digital First” Happened
  • The Impact on and Transformation of the B2B Buyer
  • The Impact on the B2B Sales Process
  • The Changed Role and Function of the SDR
  • 7 Key Digital First Transformation Drivers
  • Challenge Digital First Sales Creates for the Seller
  • How Digital Demand Center™ Helps

CHECKLIST: EMAIL DELIVERABILITY FOR THE AI-ERA INBOX

Apple, Gmail and Outlook now use AI to decide what reaches the inbox. This checklist covers the authentication, content and Account Engagement settings that keep your emails landing. No from, no gate.

Read Now

WATCH: HOW LEADERS PLAN FOR AUTOMATION & SALES ENABLEMENT SUCCESS

Most automation investments stall at the same stage. This short video walks you through our proprietary automation, sales enablement & AI activation maturity model.  We explain how to bench mark your current state, how to decide what’s next and what it takes to get there.

Watch Now

FREE ACCOUNT ENGAGMENT (PARDOT) AND SALES CLOUD HEALTH CHECK

Have the tools but not the results you expect? In one working session review your tech stack and tell you where value is being left on the table, what to fix first and what to look at next.

Learn More →

Request Health Check →

DOES MARKETING CLOUD NEXT MAKE SENSE FOR YOUR ORGANIZATION?

Salesforce is encouraging customers to move from Account Engagement towards Marketing Cloud Next. Learn what changes, what it costs to get wrong, when it makes sense and how to decide whether and when to migrate.

Learn More →