Case Studies and Customer Success Stories
Gabriel Sales Maximizes Your Tech Stack Investments to Unleash the Full Potential and Production of Your Teams
You Invested in Salesforce, Marketing Automation and Data. Here’s What Happens When You Finally Unlock It’s Full Power.
Most B2B companies using Salesforce, Account Engagement (Salesforce’s marketing automation platform) and Salesforce Next (Agentforce/DataCloud) are running at a fraction of their potential. Not because the technology doesn’t work. But because they don’t have the specialized in-house ops team to make their entire tech stack work consistently at scale.
Gabriel Sales exists for exactly this situation. We are a team of certified Salesforce Admins, Account Engagement Consultants, Data, Marketing and Sales Operations Specialists (with AI experience) who embed with your team to fix what’s broken, build what’s missing, and run what you can’t staff. Every story below starts at the same place you might be in right now – a technology investment that isn’t delivering what you expect and know is possible. None of these success stories end there.
Salesforce, Account Engagement Marketing Automation (Pardot) and Marketing Cloud Next Consulting
We specialize in implementing and optimizing Salesforce tech stacks and/or Marketing Automation for companies at an stage of maturity with proven best practices to ensure you get the most from your current investment and are building the right way for long term foundational success.
Manufacturer Was Losing 10,000 Leads a Month to Broken Routing and Sync Errors. Gabriel Sales Fixed It, Scaled It, and Handed It Back.
Mid-Market Client – Building Materials Manufacturer
Account Engagement (Pardot) Optimization + Training and Transition
The Marketing Team and Salesforce Admin needed to optimize Account Engagement to support a National Sales Team of internal reps and distribution partners.
Technologies and Best Practices Leveraged:
- Forms and Form Handlers
- Salesforce Web-to-Lead
- Triggers and Alerts
- Landing Page Templates
- Data Appends (ZoomInfo)
- Lead Scoring and Grading
- Lead Distribution
- Data Governance
- Custom Lead View
- Email Templates
- Drip Campaign Workflows
Post-Merger, a Healthcare Software Company Needed to Create One Salesforce & Marketing Engine From Two Systems. Gabriel Sales Built It in 150 Days.
Mid-Market Client – Healthcare Software and Consulting
Quick-Start Account Engagement (Pardot) Implementation + Salesforce Optimization + Training and Transition
Post merger a CRO needed to launch a new sales and marketing operations tech stack to support integrated sales efforts.
Technologies and Best Practices Leveraged:
- Salesforce
- Account Engagement (Pardot)
- Email and Landing Page Templates
- Lead Scoring & Grading
- Lead Nurturing Workflows
- Dashboards and Reports
- Calendly Integration
- Podcast support
- Go-To-Webinar Integration
An Engineering Firm With 100 Employees and Clients Across Three Continents Needed Salesforce Running Fast. Done in 90 Days.
SMB Client – Engineering and Professional Services
Quick Start Salesforce Implementation + Training and Transition
An engineering firm specialized in Circuit Board Design and electrical engineering with 100 employees serving companies across the North America, Europe and Asia Pacific needed Salesforce quickly to manage their growth and provide their Managing Partner greater visibility, control and ability to manage the sales process.
Technologies and Best Practices Leveraged:
- Sales Tasks
- Third-Party Email Systems
- Account Views
- Opportunity Views
- Sales Activity Dashboards
- Forecasting Dashboards
- Conversion Dashboards
- Automated Task Triggers
Marketing Automation, Marketing Ops and Sales Ops Managed Services Case Studies
Discover how Gabriel Sales’ team of Certified Salesforce Administrators and Certified Account Engagement (Pardot) Consultants support successful marketing automation, content management, optimized sales ops and daily campaign execution to help businesses scale results as well as maximize their technology and marketing budgets.
Industrial Manufacturer Generates 420 Sales-Ready Leads by Scaling Salesforce Account Engagement from 2 to 24 Lead Nurturing and Lead Scoring Campaigns
Enterprise Client – Industrial Building Products Manufacturer
Marketing Team with over 50% market penetration needed to scale their demand generation and buyer education campaigns to increase volume of sales- ready leads.
Technologies and Best Practices Leveraged:
- Salesforce
- Account Engagement (Pardot)
- GDPR Compliant Process
- Lead Scoring
- Google Analytics
- Mailchimp
- Campaign Attribution
- ROI Tracking
A Founder-Led Software Company Had Great Content and Four Sales Reps. Gabriel Sales Built the System That Connected Them to Generate Sales Ready Leads
Small Business Client – Software Compliance Training
Evangelist CEO needed more sales visibility, and two full-time content producers needed to leverage their content to generate more leads to support a four-person sales team.
Technologies and Best Practices Leveraged:
- Salesforce
- Account Engagement (Pardot)
- Go-To-Webinar
- Buzzsprout
- Wistia
- Zoom Info
- Calendly
- Sales Activity Dashboard
- Conversion Tracking
- Lead Scoring
A Global Medical Device Company’s Salesforce Admin Team Couldn’t Find or Train the Marketing Automation Help They Needed. They Hired Gabriel Sales Instead
Mid Market Enterprise Client – Medical Device and Pharmaceuticals
Global Salesforce Admin team retained Gabriel Sales to support events to drive deeper engagement, product and company awareness and event attendance.
Technologies and Best Practices Leveraged:
- Salesforce
- Account Engagement (Pardot)
- Engagement Studios
- Form Triggers
- Personalized Workflows
- GDPR Compliance
- HIPAA Compliance
- KPI Reporting
- Campaign Reporting & Dashboards
- Content Attribution
- Content Creation
- Tech and Process Scalability