Learn About Our Outsourced Salesforce, Marketing Cloud, Data Support
A Certified Salesforce Partner providing outsourced Salesforce and Marketing Cloud support — B2B marketing and sales operations built around the Salesforce ecosystem. Founded 2002
Most firms that build and optimize Salesforce launched it as a service line addition. We learned it as Sales and Marketing Executives and hands-on operators accountable for sales and marketing who had a revenue number to hit. That difference runs through everything we do, so it’s worth saying up front.
What We Do
Gabriel Sales helps companies leverage and maximize their technology stack to accelerate funnels, sell faster and make smarter decisions so your team can stop struggling with technology and focus on creating great sales and customer experiences.
We focus on producing short-term results and quick wins while simultaneously implementing best practices for long-term foundational success with significant experience helping companies systematically move toward advanced automations and AI.
We believe technology without adoption is overhead, so we measure success by the results we help you produce and whether your team uses what we build.
We would rather help you maximize the technology you already pay for than sell you something
How We Do It
Experienced Certified Salesforce Professionals and Hands on Best Practice Experience
Our certified expertise, best practices and proven processes and workflows run across the Salesforce marketing and sales ops ecosystem including; Sales Cloud, Marketing Cloud Account Engagement (still known as Pardot), Marketing Cloud Next, Data Cloud, and Agentforce. We have done 100s of implementations and 1000s of optimizations.
Customized Blended Teams Based on Your Specific Needs
Our services are delivered with a customized and fully managed blended team that acts as an extension of your team to address specific needs and gaps in your organization. Depending on your specific needs, goals (and stage of maturity) we can combine best practice consultants, Salesforce certified technical experts, data governance/hygiene specialists, training and/or frontline marketing & sales ops support staff.
Focused on Both Short-Term Results and Long-Term Foundational Success
We are built to support companies starting at any stage of maturity achieve more automation, sales enablement and AI success so we offer a wide variety of services in those areas. We remain flexible so there are no long-term commitments. You set your targets and maturity goals and we systematically help you get there.
Risk Free Process to Build Trust, Confidence and ROIs
Most of our clients start with a free technology health check. We then offer a risk-free audit followed by a comprehensive roadmap and detailed sprints tied to measurable goals. Once we generate an ROI and our clients see the real power of their tech stack most of our engagements move into a monthly retainer and/or larger projects to accelerate their results.
Who We Serve
We work with B2B companies that have invested in Salesforce, marketing automation but don’t have the right internal team to maximize the power of their tech stack.
Our clients range from the Fortune 500 to mid-market enterprise to funded startups.
We have worked across most major B2B verticals including; technology and software, manufacturing, engineering and professional services, medical device and pharma, financial services, diagnostics, data and data analytics, media, Artificial Intelligence and nonprofit. That range matters because it allows us to cross-pollinate best practices especially in compliance-heavy environments like HIPAA, GDPR, and financial services. A generalist learns on your dime.
Our ideal client is a sales and/or marketing leader committed to short-term results and long-term foundational success who wants to scale without scaling headcount that knows there is value trapped in the technology and data they can’t quite reach.
Our History: How We Got Here
Gabriel Sales was founded in San Francisco in 2002 as a full-service outsourced sales and marketing company. For our first twelve years we didn’t advise on revenue production, sales & marketing operations and technology deployment – we owned them. We acted as the outsourced Chief Sales Officer and full service sales and marketing organization for our clients and helped them generate, close, and retain more than $110 million in annual recurring revenue.
In the early part of our journey we were fortunate enough to sell for one of the world’s first marketing data analytics companies, several large digital media organizations and one of the world’s first LLM and machine learning companies in the marketing arena. As part of that journey we got to sell to and service some of the most innovative and successful sales and marketing executives in the United States. Their discipline, approach to innovation and use of data rubbed off.
Several of the companies we helped take to market and scale were acquired by IBM, WNS, and Oracle, and we held equity positions in those outcomes.
We became one of Pardot’s first partners (now Marketing Cloud Account Engagement) in 2011.
We became a certified Salesforce Partner in 2015.
In 2020 we narrowed our focus to our current mission: helping mid-market enterprise companies, established small businesses, and funded startups implement, optimize and run their Salesforce, Marketing Automation and now Native Salesforce AI technology stacks.
Today we’re headquartered in Boulder, Colorado, with more than 150 implementations and thousands of optimizations behind us.
And we are excited about the increased Automation and Sales Enablement smart use of AI and Data will now make possible for everyone.
What Makes Us Unique
Most of your other options are one of four things. The solo consultant and or individual hire may provide a single area of expertise but can’t scale. Large systems integrators provide a bench but charge enterprise rates (and treat the mid-market and smaller companies like a rounding error). The generalist agency offers marketing automation and/or Salesforce support as an add-on, but their business model incentivizes GTM, top of the funnel, creative and media spend. They are not focused on extended nurturing, faster funnels, sales enablement and increased technology ROI. A marketing automation or CRM services company not focused on one core tech stack has incentives to sell you more technology (where they get commissions) and does not maximize what you have already invested.
What separates Gabriel Sales from all of your other options:
Gabriel Sales understands both sales and marketing as Executives so we understand your technology stack is only valuable if your team adopts and leverages your tools.
We are committed to maximizing your investments and data within the Salesforce eco-system.
We have been both daily frontline marketing and sales end users accountable for revenue. So we know how to align and bridge the gap from marketing to sales. We understand what it takes for your team to help you generate high quality and well nurtured leads. We know how to fix the marketing-to-sales handoff with smart sales enablement tools (which is where most revenue leaks). We know how to leverage technology to maximize your sales reps’ time and daily activity for maximum production. And we know how to provide feedback loops that make attribution possible and smarter marketing spend decisions easier.
With our exposure to some of the most innovative Sales and Marketing executives in the United States (scoping and implementing data analytics and LLMs ) we understand how to increase the value of your data, native dashboards and insights now and how to prepare your data and workflows for long-term foundational AI success.
Finally all we focus on is sales enablement and marketing automation in Salesforce so the people who scope the work are connected to the certified admins who build it, the specialists that optimize it and the staff that run it with no handoff. This means you don’t lose time, money, or intent. The result is a partner who thinks like a revenue leader and builds like a certified practitioner, on one team, at a price that’s typically less than the fully loaded cost of one full time hire.
Our Management Team
Proven Expertise and Frontline Experience to Increase Specific Sales & Marketing Capablities
Carol Springer
Co-Founder and Head of Salesforce and Account Engagement (Pardot) Consulting
Carol is Gabriel Sales’ Senior Technology Solution architect overseeing the implementation and strategic optimization of Salesforce, Account Engagement and third-party integrations.
Carol co-founded Gabriel Sales in 2002 as a full-service outsourced sales company. Carol was responsible for day-to-day sales operations – overseeing sales teams accountable for qualified leads and revenue quotas. Carol launched her first Pardot program in 2010. Since then, Carol has managed over 150 Salesforce and Marketing Automation tech stacks in almost every B2B vertical. During the pandemic, Carol shifted Gabriel Sales’ core focus to helping mid-market companies maximize their Salesforce and Marketing Automation investments.
Prior to launching Gabriel Sales, Carol worked as a Senior Enterprise Sales Executive, Inside Sales Director and Account Manager for several Silicon Valley technology and service companies as an award winning closer. Carol has a BS in Business Administration & Finance from the University of Minnesota.
Neely Morrison
Marketing and Marketing Automation Managed Services and Customer Success Management
Neely is a Certified Salesforce Administrator and Account Engagement Specialist overseeing day-to-day delivery, project management and coordination of managed services support staff. Additionally, as a client success manager, she works closely with clients to identify business needs and meet objectives.
Neely became a full-time employee in 2024, after four years of supporting Gabriel Sales’ clients as a subcontractor through Holly Ray Creative (her own boutique Digital Agency founded in 2020). She joined our team to leverage her 6 years of Salesforce and Marketing Automation experience. Neely’s additional areas of experience also includes content management, graphic design, website design, social media marketing, and project management. Neely is passionate about recognizing, championing and actualizing the potential of technologies to automate and streamline processes to create deeper customer and sales engagement.
Neely is committed to philanthropy, volunteering her time to various causes supporting children and youth leadership. She holds a BA in Communications and Public Relations from Mississippi State University.
Glen Springer
Co-Founder and Head of Marketing Automation, Sales Enablement and AI Maturity
Glen helps our accounts serious about achieving mature AI enabled marketing automation and sales enablement across the entire customer funnel get there faster. Part account manager, part project manager and part fractional automation & sale enablement executive Glen helps our clients and their leadership teams across both sales and marketing implement our proprietary maturity framework to ensure short term results, sales and marketing alignment and long term foundational AI success.
Glen founded Gabriel Sales in San Francisco in 2002 where he was responsible for building sales and marketing organizations and closing business for multiple start-up companies. Over the next 12 years, Glen took multiple sales organizations from $500K to $18M+ in annual recurring revenue, crafting repeatable and scalable marketing sales an account managements processes. Because of this success, Gabriel Sales was an equity participant as a co-founder in several successful acquisitions. Over the course of his career at Gabriel Sales , Glen has helped take over 100+ plus products and solutions to market.
Prior to founding Gabriel Sales, Glen was a successful entrepreneur founding and selling a marketing/ecommerce company to Whole Foods Market, and working as one of the first sales executives at Autoweb.com, the first Internet Car lead gen company to IPO during the initial .dotcom boom. Glen has an undergraduate degree in English Literature and Philosophy from The College of William and Mary, studied Film Theory and production at San Francisco State University and spent his early years as a Theatrical Stage Manager in Washington D.C.
Strategic Services Partners
Senior Executives and Business Partnerships to Further Accelerate Demand Generation and Digital Marketing
Gabriel Sales has a network of ancillary partnerships to enhance our core areas of expertise. These partners cover additional capability gaps to amplfiy our ability to help our client’s generate increased demand and convert more sales ready leads faster.
Brian Rice – Strategic Services Partner and Owner of BusyBrian.com
Web Developer, Designer, Ecommerce Integration & CMS expert
Brian is a seasoned web designer and front-end developer with over 20 years of experience transforming clients’ visions into high-performing websites. Brian owns and manages his own design group www.busybrian.com.
Gabriel Sales has worked with Brian and his team for over 15 years to support Gabriel Sales client’s when they need tailored web solutions that enhance marketing automation processes and customer experiences.
With a background in digital marketing, content management, and graphic design, Brian increases our ability to help our clients nurture, score and convert buyers. BusyBrian’s approach prioritizes seamless navigation, fast load times, and intuitive interfaces, resulting in superior user experiences that drive increased engagement, improve your ability to score leads and help us to increase conversions. Brian and his team also enable you to leverage multiple content management systems (CMS) into one custom user experience, including integrating custom coded sites with WordPress, Square, Shopify and WooCommerce.
About Our Certified Technologists + Data Experts + Marketing Ops + Sales Ops Support Staff
Increase Your Capability With a Blended Team of Salesforce Certified and Data Experts
and Increase Capacity with Proven Marketing and Sales Ops Specialists
Salesforce Certified Marketing Automation Consultants
Our Salesforce Marketing Cloud Account Engagement (Pardot) and Marketing Cloud Next Specialists are responsible for implementing, configuring, and optimizing technology, campaigns and third party integrations with proven best practices & workflows customized for your strategy and goals.
Certified Salesforce Administrators, Developers & Architects
Your Salesforce Admins, Developers and Architects help you optimize your systems across Salesforce, Marketing Cloud, Service Cloud and Marketing Cloud Next to maximize your technology investments. They translate your business objectives into technical solutions with a focus on sales enablement and optimized integrations.
Certified Data Architects, Engineers & AI Readiness Specialists
Your Data Engineers, Architects & AI Readiness Specialists ensures the integrity, value and quality of your data & data integrations across your Marketing Automation, Sales Cloud and third-party tech stack. Also includes best practice data governance & hygiene. Helps you drive higher quality leads, improved campaign performance, accurate insights and AI you can trust.
Marketing Automation Ops Managers
This part-time to full-time resource takes care of the day-to-day execution of your campaigns, project manages the details and manages testing & QC. They trouble shoot technical issues so your team can focus on higher priority activities.
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Sales Ops & Sales Enablement Cooridnators
This part-time to full-time resources manages the clean transition of leads from marketing to sales, help to prioritize, score and pre-qualify sales ready leads . They also train front line reps and sales managers for increased adoption of technology.
Data, Dashboards, Forecast & Insights Manager
This resource can be leveraged, as needed, to build & optimize your Native Salesforce dashboards, forecasting, activity tracking, marketing, and attribution reporting. They help you maxmize your data for increased sales productity, optimized marketing spend and smarter strategic decisions.
Let’s Start With a Look Under the Hood
You don’t have to commit to anything to find out whether we can help. The first step is a free technology health check and maturity benchmark: we review your actual Salesforce and Account Engagement setup and show you where the quickest returns are. If it’s useful, we keep going. If it isn’t, you know exactly where you stand.
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