Lead Generation vs Demand Generation Webinar

Lead Generation vs Demand Generation Webinar

Lead Generation vs Demand Generation Webinar

Part 4 in our Digital First Transformation Series

The Differences Between Lead Gen vs. Demand Gen and the Impact on Your Sales Funnel

In this Lead Generation vs Demand Generation Webinar, the final in the series, we examine tie it all together to help business owners decide if Demand Generation, Lead Nurturing and Sales Automation is the right fit for their sales process. We discuss the difference between Lead Generation and Demand Generation.  We detail the impact of both on your sales funnel production and cost of sales.  We then explain when you can just use a lead generation process and when you need demand generation.   We explain what types of businesses are an ideal fit for Digital Demand Center™ specifically.  And provide projections our typical customer realizes over the course of 18 months.

(Watch Time – 15:00 Minutes)

 

 

 

Topics Covered in This Lead Generation vs Demand Generation Webinar Include:

  • Clearly define lead generation and demand generation
  • Explain the purpose and limitations of both process
  • Contrast the impact of both on your sales funnel
  • Explain when you should only invest in lead generation
  • Explain what type of sales process needs lead nurturing and pre-sales automation to survive and thrive
  • Clearly define what type of business and sales process gets the best return from demand generation and Digital Demand Center™ specifically
  • How long it takes to launch a demand generation engine
  • Concrete forecasts of the sales funnel production you should expect from Digital Demand Center
  • How to calculate your KPIs and Return on Investment
The ROI of Lead Nurturing Webinar

The ROI of Lead Nurturing Webinar

The ROI of Lead Nurturing Webinar

 Part 3 in our Digital First Transformation Series

The Investment Required for B2B Demand Generation and Lead Nurturing Success and the ROI You Can Expect

In The ROI of Lead Nurturing Webinar we will discuss the investment required to build a demand generation a lead nurturing engine. This lead nurturing webinar discusses the budget required to launch your engine including crafting a go-to-marketing strategy,  database acquisition, technology implementation and content production. We then detail the monthly budget to execute awareness campaigns, lead nurturing campaigns and sales automation campaigns. The webcast then shares the Return on Investment you can expect from a Digital First Process when compared to running lead generation campaigns and leveraging Sales Development Reps for pre-sales education. This ROI analysis includes both increased sales production as well as lowering your cost of sales. Finally we wrap up with how you can calculate your Return on Investment.

(Watch Time – 19:00 Minutes)

Topics Covered in The ROI of Lead Nurturing Webinar Include:

This session is broken into four detailed parts to help business owners understand the math in every area of their business and budget.  These areas include: Start Up Budget, Ongoing Monthly, Areas of ROI, and How to Calculate Your ROI.

The Budget Required to Launch a Successful Demand Generation and Lead Nurturing Engine

  • Crafting a Strategy
  • Database Aquations
  • Ad Budgets
  • Content Production
  • Automation Software Stack Implementation

Ongoing Monthly Budget  

  • Marketing and Sales Operations
  • Software
  • Additional Content Production

The Topline and Bottomline Areas Where You Can Expect and ROI (Especially with a Turnkey/Proven Solution)

  • Risk Reward vs. Historical Sales Development Rep Driven Process
  • Software
  • Increased Sales Production
  • Increased Revenue at Lower Cost

ROI Calculation

  • Pipeline Production
  • Cost Savings
  • Increased Revenue
Technology Required for Lead Nurturing Webinar

Technology Required for Lead Nurturing Webinar

    Technology Required for Lead Nurturing Webinar

 Part 2 in our Digital First Transformation Series

B2B Demand Generation, Lead Nurturing, Pre-Sales Automation and the Lead Nurturing and Automation Tech Required

(Watch Time -15:00 Minutes)

In this Technology Required for Lead Nurturing Webinar we recap the critical needs of your Digital First Buyer and share what processes and tactics you need to implement to meet those needs. We then use Digital Demand Center’s automation technology stack to demonstrate how lead nurturing and lead scoring work together to  provide closers with a sustained flow of well educated buyers prioritized directly in your CRM.  You will also learn about all the technology required for lead nurturing.

Topics Covered in this Technology Required for Lead Nurturing Webinar Include:

  • How “Digital First” Started
  • How Enterprise B2B Embraced the Digital First Buyer
  • Impact on the B2B Sales Process
  • The Choice and Consequences for All of Us
  • The Strategy and Process to Address These Changes
  • How DDC™ Helps You Maximize this Opportunity and How DDC™ Works
  • Demo of the Tech Stack Required for Success
  • How Lead Scoring Works
The B2B Digital Sales Webinar

The B2B Digital Sales Webinar

B2B Digital Sales Transformation Webinar

 

Part 1 in our Digital First Transformation Series

The B2B Digital Sales Transformation and Its Impact on B2B Buyers and Sellers

(Watch Time – 23:00 Minutes)

In this B2B Digital Sales Transformation Webinar we share everything the you need to know about the substantially changed buying preferences of the Digital First B2B Buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content and lead nurturing to dramatically improve your buyers experience and your sales funnel results. We also briefly introduce Digital Demand Center™ – a solution designed specifically to help small businesses, medium sized businesses and new products and solutions compete effectively for the modern buyer.

 

Topics Covered in this B2B Digital Sales Webinar Include:

 

  • How “Digital First” Happened
  • The Impact on and Transformation of the B2B Buyer
  • The Impact on the B2B Sales Process
  • The Changed Role and Function of the SDR
  • 7 Key Digital First Transformation Drivers
  • Challenge Digital First Sales Creates for the Seller
  • How Digital Demand Center™ Helps