Video and Webcasts (New)
Popular Webcasts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Popular Videos
Marketing Leaders Are Automating the Full Customer Lifecycle Educational Video
Watch Time – 2:00
In part 2 of our video series “Marketing Ops New Full Funnel Support Mandate” we quickly explore what happens next and the increased ROI as marketing leaders are automating the full customer funnel lifecycle.
How and Why Marketing Has Full Funnel Sales Responsibilities Video
Watch Time – 2:15
Why does marketing have full funnel sales responsibilities? The pandemic transformed marketing’s role, with 80% of enterprise companies shifting to digital-first marketing as their primary go-to-market strategy. Then automation investment followed the same trajectory. By 2024…
B2B Marketing’s Shifting Role and Overview of Marketing Ops New Full Funnel Support Mandate Video
Watch Time – 5:00
This 12 Part video series addresses the rapidly evolving marketing landscape where marketing roles have transformed more in the past five years than the previous fifty, with marketers increasingly overwhelmed by technology demands. The series details how marketing responsibilities have expanded beyond brand and lead generation to first include sales support and now marketing leaders are using marketing automation, sales enablement and AI to support the entire customer revenue cycle.
Sales Funnel Results With Lead Nurturing
Watch Time – 4:00
In this video we explain how long it takes to launch a demand generation, lead nurturing engine and sales automation engine. Then we benchmark the sales funnel results you should expect running a campaign to both 5,000 and 10,000 well targeted buyers.
How to Build and Edit Reports in Salesforce – Sales Tech Tutorial
Watch Time – 6:00 Minutes
Reports are one of the most powerful tool in Salesforce to ensure managers can support and enable sale reps to hit their daily, weekly and monthly targets.
In this quick use case video we explain the basics of building reports so sales managers (and reps if they have access) can build reports to ensure they are tracking to goals. Building solid reports is fundamental to building dashboards and visualizations.
How to Log Calls in Salesforce – Sales Tech Tutorial
Watch Time – 2:00 Minutes
n this quick use case video we help reps find where to find their activity and how log calls in Salesforce to ensure reps are recording information accurately. When information is captured correctly, they can find that information in the future to help move deals forward. It also ensures their activity so reps and managers can run accurate “Activity Tracking” reports.
B2B Buyer Trends
Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…
Demand Generation vs Lead Generation
Watch Time – 4:00
In this short video we discuss the difference between lead generation campaigns versus a lead nurturing and demand generation process. We then compare and contrast the impact each of process on specific stages of your sales funnel. The video concludes with a summary of the increased sales production…
The ROI of Lead Nurturing Webinar
Watch TIme – 19:00
In Part 3 of the Digital First Transformation series video we discuss the budget required to launch your engine and then detail the monthly budget to execute awareness, lead nurturing and sales automation campaigns. The webcast then shares the ROI you can expect in multiple areas when compared to Sales Development Reps including cost of sales and sales production.
The B2B Digital Sales Webinar
Watch Time – 23:00 Minutes
In Part 1 (of our 4 Part) series on the B2B Digital First Transformation we share everything you need to know to sell more effectively to the modern B2B buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content, lead nurturing and automations technologies to meet your buyers needs and instantly improve sales funnel results.