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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

How to Add Prospect to Automation Campaign – Sales Tech Tutorial

by Carol Springer | May 11, 2024

In this short video, we will show you how to add a prospect via automation to a campaign, adding the prospect from Account Engagement to a Salesforce campaign for ROI tracking. (Video Length 7:30) Topics Discussed in How to Add Prospect via Automation to a Campaign In...

Lead Generation vs Demand Generation Webinar

by Glen Springer | Apr 28, 2024

Watch Time – 15:00 Minutes
In this final webcast of the Digital First Transformation series we explain the differences between lead generation vs. demand generation and lead nurturing. We detail the impact of each on your sales funnel and what types of businesses/sales processes need demand generation. We wrap up with concrete sales projections a typical customer realizes lead nurturing and demand generation.

B2B Buyer Trends

by Glen Springer | Apr 26, 2024

Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…

How to Build a Form in Account Engagement (Pardot) – Sales Tech Tutorial

by Neely Morrison | Apr 10, 2024

Users new to Salesforce Account Engagement will learn how to build a form in Account Engagement (Pardot), how to customize the form and connect the forms data to Salesforce.(Video Length 7:30) Topics Discussed in How to Build Form in Account Engagement (Pardot) In...

Demand Generation vs Lead Generation

by Glen Springer | Mar 16, 2024

Watch Time – 4:00
In this short video we discuss the difference between lead generation campaigns versus a lead nurturing and demand generation process. We then compare and contrast the impact each of process on specific stages of your sales funnel. The video concludes with a summary of the increased sales production…

How to Build and Send an Email with Salesforce Account Engagement (Pardot) – Sales Tech Tutorial

by Carol Springer | Mar 11, 2024

Users that are just getting started with Salesforce Account Engagement will learn how to build and send an email with Salesforce Account Engagement (Pardot)(Video Length 10:20) Topics Discussed in How to Build and Send an Email with Salesforce Account Engagement...

The ROI of Lead Nurturing Webinar

by Glen Springer | Feb 16, 2024

Watch TIme – 19:00
In Part 3 of the Digital First Transformation series video we discuss the budget required to launch your engine and then detail the monthly budget to execute awareness, lead nurturing and sales automation campaigns. The webcast then shares the ROI you can expect in multiple areas when compared to Sales Development Reps including cost of sales and sales production.

Technology Required for Lead Nurturing Webinar

by Glen Springer | Jan 31, 2024

Watch Time – 15:00 Minutes
In Part 2 of the Digital Transformation Series we recap the critical needs of modern B2B buyer and share the processes and tactics you need to meet those needs. We then outline the automation tech stack required for success and quickly demonstrate how lead nurturing and lead scoring work together to score and prioritize well educate buyers for sales directly in your CRM.

The B2B Digital Sales Webinar

by Glen Springer | Jan 11, 2024

Watch Time – 23:00 Minutes
In Part 1 (of our 4 Part) series on the B2B Digital First Transformation we share everything you need to know to sell more effectively to the modern B2B buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content, lead nurturing and automations technologies to meet your buyers needs and instantly improve sales funnel results.

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