MOdern Sales and Marketing Operations EDUCATIONAL VidEOS
These educational videos will explain and demonstrate how sales and marketing organizations can leverage marketing automation technologies, Salesforce and a wide variety of lead nurturing tactics to meeting the needs of the digital first buyer to build more effective marketing and sales operations.
Sales Funnel Results With Lead Nurturing
Watch Time – 4:00
In this video we explain how long it takes to launch a demand generation, lead nurturing engine and sales automation engine. Then we benchmark the sales funnel results you should expect running a campaign to both 5,000 and 10,000 well targeted buyers.
Lead Nurturing Drives Sales Ready Leads Success Video
Watch Time – 3:00 Minutes
In this short video, Tony Gilio, Collective Goods’ Senior Vice President of Sales discusses how lead nurturing drives Sales Ready Leads to double the closing rate of his team of over 150 outside senior sales reps. He explains how Digital Demand Center allowed him to increase his flow of sales ready buyers, double his closing rate and reduce his Sales Development Rep/Telemarketing headcounts cost by over 50%.
Software Sales Lead Nurturing Success – A Customer Conversation
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
How to Build and Edit Reports in Salesforce – Sales Tech Tutorial
Watch Time – 6:00 Minutes
Reports are one of the most powerful tool in Salesforce to ensure managers can support and enable sale reps to hit their daily, weekly and monthly targets.
In this quick use case video we explain the basics of building reports so sales managers (and reps if they have access) can build reports to ensure they are tracking to goals. Building solid reports is fundamental to building dashboards and visualizations.
How to Log Calls in Salesforce – Sales Tech Tutorial
Watch Time – 2:00 Minutes
n this quick use case video we help reps find where to find their activity and how log calls in Salesforce to ensure reps are recording information accurately. When information is captured correctly, they can find that information in the future to help move deals forward. It also ensures their activity so reps and managers can run accurate “Activity Tracking” reports.
Lead Generation vs Demand Generation Webinar
Watch Time – 15:00 Minutes
In this final webcast of the Digital First Transformation series we explain the differences between lead generation vs. demand generation and lead nurturing. We detail the impact of each on your sales funnel and what types of businesses/sales processes need demand generation. We wrap up with concrete sales projections a typical customer realizes lead nurturing and demand generation.
B2B Buyer Trends
Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…
Demand Generation vs Lead Generation
Watch Time – 4:00
In this short video we discuss the difference between lead generation campaigns versus a lead nurturing and demand generation process. We then compare and contrast the impact each of process on specific stages of your sales funnel. The video concludes with a summary of the increased sales production…
The ROI of Lead Nurturing Webinar
Watch TIme – 19:00
In Part 3 of the Digital First Transformation series video we discuss the budget required to launch your engine and then detail the monthly budget to execute awareness, lead nurturing and sales automation campaigns. The webcast then shares the ROI you can expect in multiple areas when compared to Sales Development Reps including cost of sales and sales production.
Technology Required for Lead Nurturing Webinar
Watch Time – 15:00 Minutes
In Part 2 of the Digital Transformation Series we recap the critical needs of modern B2B buyer and share the processes and tactics you need to meet those needs. We then outline the automation tech stack required for success and quickly demonstrate how lead nurturing and lead scoring work together to score and prioritize well educate buyers for sales directly in your CRM.
The B2B Digital Sales Webinar
Watch Time – 23:00 Minutes
In Part 1 (of our 4 Part) series on the B2B Digital First Transformation we share everything you need to know to sell more effectively to the modern B2B buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content, lead nurturing and automations technologies to meet your buyers needs and instantly improve sales funnel results.