Outsourced Marketing for Product Launches Case Study

by Glen Springer | Apr 10, 2015

Outsourcing Product Launches for Fortune 500 Companies

The Challenge

A heavily siloed organization was aggressively developing new online and offline lead generation and brand awareness solutions for product launches. Programs were being acquired through partnerships, built internally or through mergers and acquisitions. They found that the programs acquired in overseas markets did not always resonate with U.S. marketers, and existing overseas price points were too aggressive for U.S. marketers. Also, rolling out products to existing sales teams had produced a detrimental effect or wildly skewed existing company plans.

Selling To: VPs Marketing, VPs and Directors MARCOM, Agencies, Managers Internet Marketing

The Solution

Sales Consulting and New Product Launches – Gabriel Sales creates target database, develops value propositions and tests new product or servicing offering to 800 prospects
New Product Launches – Every prospect contact is measured as value prop is defined and product is priced
Sales Process Consulting-VM scripts, cold call scripts, value propositions and qualifying questions are created and finalized. Metrics and ratios for forecasts and quotas are created.

The Results

8 new products/solutions tested

4 gained traction and reached significant sales bench marks
3 are now successful businesses units generating in excess of $500K – $1M plus revenue across more than one geography
1 product failed because of operational overhead

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