In this final video of our Marketing Ops: Full Funnel Mandate Series we share more about Gabriel Sales history, process experience, technical capabilities and the type of clients we love to help drive faster funnels and increased sales productivity with optimized technology, workflows, processes, data, dashboards and AI.

(Watch Time – 4:00)

Summary

Gabriel Sales was Founded in San Francisco as an outsourced sales and marketing company in 2004 and then evolved from full-service operations to becoming Salesforce partners and  Marketing Automation specialists in 2015. Gabriel Sales now focus exclusively on automation and sales enablement from their Boulder, Colorado headquarters.  Gabriel Sales their executive team’s experience from digital media and data analytics startups that were acquired by Fortune 500 companies and serves clients ranging from Fortune 500 enterprises to startups across various B2B verticals.  

Transcript

Company Background & Core Expertise

Gabriel Sales’ unique ability to effectively support both marketing and sales ops has a great deal to do with our company’s history and deep frontline experience using technologies and data to successfully build, scale, and manage marketing and sales engines. Gabriel Sales was founded in San Francisco as a full service outsourced sales and marketing company, accountable for executing and managing the daily sales and marketing functions from lead gen to close through account management, upsell, and cross sell. As an outsourced provider, our senior leadership team took several co founder and executive roles in cutting edge digital media, data analytics, and early social media machine learning startups that were eventually acquired by Fortune five hundred companies.

Our Evolution & Current Focus

And this gave our executive team a unique understanding of systematic revenue processes, the power of data, and the potential of AI. We started using several different marketing automation platforms to accelerate funnels and support sales in two thousand eleven, and we then became a Salesforce partner in twenty fifteen. In twenty twenty, we shifted to our current specialized focus of providing organizations all the support they need to craft, build, and manage automation and sales enablement. We now provide this specialized support headquartered in Boulder, Colorado with multiple certified Salesforce professionals and managed service support staff in Colorado, the Southeast, California, and the Midwest.

Our Experience & Track Record

Our certified technical professionals and sales and marketing process experts have deployed hundreds of implementations and thousands of optimizations for companies at multiple stages of maturity, ranging from the Fortune five hundred and mid market enterprises through established SMBs and startups.

We’ve customized automated processes and optimized tech stacks for companies selling into almost every major b to b vertical.

Specialized Capabilities & White Label Services

And this breadth and depth of professional experience in library of technical workflows allows us to implement, cross pollinate, and customize proven processes for faster and more effective innovations, including all the requirements for managing HIPAA and financial services compliance and navigating the complexity of channel sales in those required integrations. We also offer all the same solutions as white labeled services to other Salesforce, media, and digital agencies.

How Gabriel Sales Helps You & Next Steps

Thanks for taking the time to discover how Gabriel Sales helps make mature and productive marketing automation and sales enablement faster, easier, and more affordable by providing all the tools, tactics, and talent you need, including our proprietary maturity model and our library of proven workflows so we can help your team to methodically make the right moves at the right time to solve any challenge at any stage of maturity for faster funnels and increased productivity. And when you’re ready, we invite you to schedule your free maturity benchmark and technology health check so we can help you craft a prioritized road map with systematic sprints and measurable goals to help you achieve more with less by unlocking the power, cost savings, and ROI of mature, a full funnel automation, sales enablement, insights, dashboards, and AI data readiness.

Get in Touch

You can schedule your free technology health check and maturity benchmark by any of the methods you see on your screen. You can also learn more about our specific services, the ROI you can expect, and access additional educational resources on our website. We look forward to connecting with you soon.

 Successful sales funnels and great experiences require marketing and sales alignment. With so many technologies and process centered around the customer collaboration is key to Marketing Automation and Sales Enablement Success. In Part 11 of our 12 Part Marketing Ops  Full Funnel Mandate Series we share why our experience and ability to successfully collaborate with both sales and marketing is the secret to our success.

(Watch Time – 5:45)

Summary

Most marketing and sales leaders are sitting on powerful technology they’re not fully using.  Success now requires marketing and sales alignment for great customer experiences supported by seamless technology, data and AI workflows so  collaboration is Key to Marketing Automation and Sales Enablement Success

Gabriel Sales deep 15 years’ experience in frontline B2B sales and systematic approach to marketing automation and sales enablement, data, and now AI  can help most organizations who feel overwhelmed by tech stack complexity and unclear optimization paths.

Transcript

Our Proven Salesforce and Marketing Automation Experience Makes Gabriel Sales Marketing and Sales Ops Support Unique

When compared to all your other options, we believe the secret to our success and what makes us unique, helping leaders and their teams create great sales and customer experiences to cost effectively hit targets and goals is our singular focus on improving all things related to automation and sales enablement, plus our deep understanding of both frontline marketing and sales processes. Our extensive knowledge base of proven workflows and data governance best practices apply to our dual focus of producing short term and compounding tactical results as we also build strong data plumbing and required foundations for mature automation and transformative AgenTeq AI success. And most importantly, we have over fifteen years of proven experience effectively collaborating and supporting organizations at any stage of maturity, committed to using technology and data for accelerated funnels and increased sales productivity.

Turning Vision Into Technical Reality

And this unique combination of all four attributes is critical, especially our ability to collaborate to turn your creative vision into a technical reality because very few professionals pursue a career in marketing and sales because they’re passionate about managing and optimizing tech stacks. So most marketing leaders and their teams start our engagements feeling understandably overwhelmed by all the additional moving parts, all the possibilities, and the pressures to realize the potential of their tech stack for marketing automation, sales enablement, and now AI.

Common Challenges Marketing and Sales Leaders Face

They’re confused about where to start or what to fix first. They don’t know how or if they’re maximizing their current tech stack investments, if they need more tools or need to consolidate. They struggle to get people to adopt, learn, and use what they’ve already built, or they’re intimidated by the increased workload new tasks and processes could require, especially AI data readiness and meaningful AI deployments.

How We Make Complexity Disappear

But what leaders quickly discover is that with our guidance and execution, complexity and bottlenecks disappear, and we make success faster, easier, and more affordable than they thought possible. Because when they add Gabriel Sales talent, tactics, and tools to collaborate towards specific end goals or discrete projects, these concerns disappear, and the path to success becomes clear and actually functions a lot like solving a Rubik’s cube. With a complete solution to help you navigate all the parts and possibilities, with the required proven processes executed step by step.

Our Proven Five-Step Process

Step one is a free technology health check and maturity benchmark, followed by risk free audits to assess what pieces are already in place and to understand your goals. Step two is a custom road map with monthly then quarterly sprints to help you prioritize the right moves in the right order. And most leaders are surprised to learn that they already have all the technology they need. So we move to step three and staff the right mix of talent to cover any gaps in your capability or capacity and start executing against the prioritized road map in our knowledge base of hundreds of best practices, improving workflows, typically with projects that create quick wins with measurable results and immediate ROI.

Building Long-Term Success

After your initial optimizations and success, we move to step four and continue to execute, making the right moves in the right order as needed to increase your capability and capacity at every stage of the customer life cycle with additional campaigns, managed services, lead scoring, data governance, dashboards, personalization, training, and AI until you reach step five and achieve mature automation and sales enablement. So your organization and team can choose when and where they wanna confidently deploy technology, processes, and tools to create great customer experiences to capture financial gains and cost savings anywhere in your customer revenue funnel.

Affordable, Risk-Free Pricing

We make capturing these short term gains and building for long term success easy and surprisingly affordable. After your free health check and maturity assessment, most of our guaranteed risk free audits and road maps are five thousand dollars or less. And then our initial pilots, organizes thirty to ninety day sprints, start between thirty five hundred to six thousand dollars a month, typically with measurable ROI and increased productivity realized by the end of that initial sprint. You can learn more about the ROI you can expect by checking out our library of case studies at gabriel sales dot com slash ROI.

 Marketing Leaders are stretched and their teams are overwhelmed managing increasingly complex technologies and supporting both the sales and customer funnel. Gabriel Sales expertise in tech, processes and data support provides value for both your Sales and Marketing Operations.   Part 10 in our Marketing Ops Full Funnel Mandate Educational Video Series.

(Watch Time – 2:00)

Summary

Gabriel Sales addresses the challenges facing marketing leaders who are overwhelmed by expanding responsibilities by managing all the technology optimizations, data requirements, and daily execution required for mature  automation and sales enablement. By managing tech stack complexities and reducing repetitive tasks, Gabriel Sales gives marketing teams more bandwidth to focus on strategic priorities while achieving better results with fewer resources.

Transcript

The Growing Pressure on Marketing Leaders

Marketing leaders are at an inflection point where there is both so much opportunity and so much risk, and teams are being overwhelmed as responsibilities expand from brand awareness and lead gen to increased accountability for the entire sales and customer funnel. And we understand that effectively leveraging your tech stack and emerging AI for increased automation and sales enablement is just adding more complexity and increased tasks to your team’s daily workload, especially with the added financial pressure we’re all facing to do more and achieve more with less.

How Gabriel Sales Expert Support Immediately Provides Value for Companies Serious About Mature and Aligned Marketing and Sales Op

Gabriel Sales is not the entire solution for all the increased challenges you face, but we can be a big part of that solution. We’re able to support seamless automation and sales enablement because we can identify, manage, and execute all the technology optimizations, data requirements, and the grind of daily execution required for both seamless automation and sales enablement.

Freeing Your Team to Focus on What Matters

We remove all the frustrations and complexities of maximizing your tech stacks. We minimize your team’s time spent on repetitive tasks and substantially relieve the increased pressure and additional fixed costs full funnel responsibilities can create. This increased bandwidth, knowledge base, and comprehensive support, if used effectively, can minimize distractions and unnecessary stress so your team can focus on their strengths and your strategic priorities with more passion and capacity and when required, increased capabilities. And this dramatically maximizes your entire marketing and sales organization’s ability to achieve more with less without burning out your team.

This video explains in detail why Gabriel Sales is right solution for companies serious about marketing automation, sales enablement and AI Success. Part 9 in our Marketing Ops Full Funnel Mandate Series.

(Watch Time – 8:20)

Summary

This video explains why Gabriel Sales is right solution for companies serious about marketing automation, sales enablement and AI Success.  

Explains how Gabriel Sales focuses on enhancing B2B companies’ marketing and sales processes through specialized marketing automation and sales operations support. By leveraging technology and a blended team approach that integrates strategic expertise and technologists to accelerate sales funnels while boosting your existing teams productivity. Services include a comprehensive evaluation of clients’ current technologies, followed by customized solutions for CRMs, Marketing Automation Tech Stacks and AI deployments. These engagements often begin with a free technology health check, progressing to systematic audits and roadmaps to ensure measurable ROI and effective implementations & optimizations that drive short term results and long-term growth in todays complex landscape of marketing automation, sales enablement and AI technologies.

Transcript

The Simple Answer for B2B Revenue Growth Using Marketing Automation + Sales Enablement + AI Technologies

Gabriel Sales is the simple answer and the right solution for b to b companies serious about both short term revenue growth and long term automation, sales enablement, and AI success. Because Gabriel Sales is a specialized b to b marketing automation and sales operations support agency that helps organizations to maximize technology and processes to accelerate their sales funnels and increase both marketing and sales productivity. We can cover most knowledge or bandwidth gaps in your existing team.

Our Blended Team Approach

We deploy blended teams that combine technical, sales ops, marketing ops, and strategic process expertise. And our solutions are customized to your specific goals based on your current technology stack readiness. And then as you achieve your initial success in ROI results, most of our engagements become self-funding. So you can set new benchmarks for automation maturity, and we can reconfigure your support because our specialized, flexible, and agile approach combines senior strategy consultants who translate your business goals and objectives into tactical processes that drive measurable results, adoption and the required innovations.

Certified technology experts who provide hands on implementations, integrations, and optimizations across your automation and CRM platforms. A proven library of best practice workflows, dashboards, and data governance frameworks that can be tailored to your organization’s unique structure, needs, and maturity a fully managed blended services team delivering consistent execution, data management, continued optimization, including the ability to leverage new software features as they become available, an ongoing education and training to help your team understand, adopt, leverage, and expand daily and innovative uses of your technology stack.

Meeting You Where You Are: Automation Maturity

Gabriel Sales understands that organizations all start at different stages of automation, data, and sales enablement maturity. And that with all the powerful tools and options available for success, organizations can feel overwhelmed prioritizing the right technology with the right features and the right resources, executing the right processes in the right order at the right time.

Our Proprietary Maturity Matrix

So after Gabriel Sales’ experience with hundreds of successful implementations, thousands of optimizations, and hundreds of integrations, we took our twenty years of CRM and twelve plus years of automation learnings and or multiple technology certifications across platforms and crafted a proprietary maturity matrix to help b to b companies of all shapes and sizes make informed and methodical decisions with clear benchmarks and a defined path from one stage to the next until they reach their desired end state and achieve the top line results and the cost savings mature automation and sales enablement makes possible.

A Delivery Model Built for Quick ROI

Gabriel’s sales delivery model is designed to produce quick ROIs and simultaneously prepare our clients for sustained success. So most of our engagements start with a free technology health check and a preliminary maturity benchmark. We then move to the appropriate systematic risk free audit and road maps with timelines to ensure we are confident we can provide significant value in ROI. Next, to help you achieve your goals, we offer a variety of specific solutions which can be executed as stand alone projects or integrated into quarterly sprints that can be aligned to annual goals.

Our Core Solutions

These solutions include CRM and automation implementations and CRM and automation optimizations, additional third party integrations, and basic to advanced dashboard reporting and attribution enhancements. At this point, we can continue with additional projects or sprints, or you can choose from additional services for increased capacity, capability, scale, and growth. We can become an extension of your team with managed services for marketing ops and sales ops, and we also provide ongoing data governance oversight or data management and data hygiene support. We offer training to transition optimizations, teach your marketing team how to leverage your tools, order increase sales enablement, and feature adoption.

Advanced Consulting and Turnkey Solutions

Finally, we can provide advanced consulting and fractional executives to accelerate innovations and steward the adoption and use of full customer life cycle automation across your entire organization.

And for start ups and SMBs, we can provide turnkey solutions for fully outsourced nurturing, sales automation, and later stage customer funnels, including video, lead nurturing, digital sales automation, adoption, and customer training content production.

Our Mission: Full-Funnel Support

The mission of our company methodologies and services is to help organizations maximize their marketing automation in Salesforce tech stacks to accelerate sales funnels and increase sales productivity so you can effectively leverage automation and sales enablement at every stage of both your buyer and customer journeys. Gabriel Sales’ goal with this full funnel support is to increase your marketing team’s bandwidth and their ability to focus on all the strategic priorities and daily revenue impacting activities already required for successful brand awareness, top of funnel campaigns, and now the additional sales marketing responsibilities and tasks required to support buyer development across their entire sales journey.

Extending Your Team’s Bandwidth and Capability

To help increase the bandwidth, focus, and daily impact of increasingly overwhelmed marketers, Gabriel Sales becomes a flexible extension of your team, providing all the strategic, tactical, and technical support you need for successful automation and increased sales enablement. We help you organize processes and prioritize ROI opportunities, implement best practices, and optimize technologies and workflows, troubleshoot issues, and execute daily across multiple channels and automation tactics so your team stops drowning in technology, repetitive tasks, and data management. We also extend your capability and capacity with deep practical experience, helping both sales and marketing to leverage your CRM for increased sales productivity, faster sales management, smarter decisions, improved alignment, and additional automations.

Bridging Marketing and Sales with Connected Data

We help you connect and manage data to create bridges from marketing to sales for accelerated go to market funnels with additional systems used for automated customer campaigns, and account management revenue support.

Maximizing Your Salesforce Investment

Our sales enablement focus and unique expertise maximizes all the value possible out of your investment in Salesforce because we know how to practically deploy all the software features you’re already paying for to empower sales executives with pipeline management tools, dashboards, activity tracking, and forecasts.

And frontline reps with prioritized higher quality leads, notifications, alerts, and digital engagement data to increase your focus on real sales opportunities.

Unified Dashboards, Data Governance, and AI Readiness

Then with fully connected and unified data across tech stacks, we can build mature, unified marketing and sales dashboards that help both marketing and sales make smarter decisions and work towards collaborative marketing and sales alignment. And we can also manage ongoing data governance to support the critical need for a consistent flow of accurate and clean data across your tech stacks to ensure AI readiness so both marketing and sales ops can successfully deploy AI for additional automations and efficiency gains you can trust

 This video explains how leaders plan for success using an Automation Maturity Model.to navigate the complexity of using modern sales and marketing technology, data and AI.  This is the 8th video in our Full Funnel Mandate Series. 

(Watch Time – 3:40)

Summary

This video explains how leaders plan for success using an Automation Maturity Model.to navigate the complexity of using modern sales and marketing technology, data and AI.  

The framework helps leaders understand five stages of competitive maturity by aligning sales and marketing with- technology and tactical optimizations, data enablement and AI readiness, and human capital management. By applying this systematic approach, leaders can benchmark their current capabilities, create ROI roadmaps, and address seven key strategic questions to effectively deploy automation, sales enablement, data, and AI technologies.

Transcript

How can leaders quickly plan for success using an automation maturity model to address seven critical strategic questions?

Navigating the Marketing and Sales Automation Inflection Point

Marketing leaders are at an inflection point where there is both so much opportunity and so much risk to achieve the ROI possible at every stage of the customer funnel. But most leaders didn’t get into sales and marketing to manage tech stacks, data, and AI. So when they take a step back and examine all the integrated technologies, tactics, data, and applications required to automate functions across the entire sales funnel, crafting a strategy, and investment plan to reach mature automation, productive sales enablement, and AI data readiness can seem overwhelming unless they apply a proven and systematic framework like Gabriel Sales automation and sales enablement maturity matrix to help them plan for both short term ROI while also building the foundation for sustained results.

A Framework for Competitive Maturity and Aligned Success

Because this type of framework helps both marketing and sales leaders understand, collaborate, and address the five stages of competitive maturity and all three of the critical pillars required for aligned success, including technology use in tactical optimizations for automation, sales enablement, and CRM tools, data enablement, including hygiene, governance, and AI readiness, insights, analysis, and dashboards, and management of human capital, including training, sponsorship, culture, and existing resource allocation. With this type of planning and innovation tool, sales and marketing leaders can benchmark their capabilities, capacity, and maturity level and craft an ROI road map with both short term targets and long term objectives.

7 Key Strategic and Operational Questions

Because with targets and a road map in place, marketing leaders can work with sales to quickly address seven key strategic and operational questions to cost effectively and successfully use automation, sales enablement, data, and AI technologies for exceptional sales and customer experiences. All anchored in achieving more with less by asking:

How can we cost effectively and systematically increase my team’s automation and CRM capability and capacity?

How do we reduce my organization’s wasted time, ongoing frustration, and struggles with the consistent use, optimization, and daily management of technology?

How can we deploy and refocus my team’s talents, energy, and expertise on our top priorities of strategy, analysis, innovations, content production, and improved execution instead of distracting them with repetitive tasks, data management, and technology troubleshooting?

How do we Improve our organization’s ability to maximize the performance and ROI of specific campaigns and measure their impact to improve marketing budgets and performance?

How do we align and bridge marketing and sales to drive greater technology adoption, collaboration, and sales productivity?

How can we leverage existing data to make smarter decisions and enhance AI driven

How do we lay the foundation for more mature and advanced automation, preparing the organization to both strategically and tactically manage the full customer life cycle?