Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
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Mobile App Software Demand Generation Case Study
A privately help Mobile App Company wanted to maintain a first mover advantage and continue to grow sales without taking outside investment. Company implemented Digital Demand Center to systematically target 6,000 companies and 18,000 decision makers to develop a late stage qualified sales funnel to support two senior closers.
Demand Generation Case Study for HR Benefits Company
Company needed to grow its corporate customer account base by 25% and simultaneously reduce the cost of developing opportunities and closing business. A team of eight Sales Development Reps were no longer producing enough real sales opportunities to support growth.
B2B Hardware Manufacturer Lead Nurturing Case Study
An Industry Leading Manufacturer needed to stay top of mind with new and existing buyers. They needed a stand-alone solution to make it easier for buyers to decide what product best met their needs to support their external sales channels and internal sales teams to support multiple products and solutions.
Lead Scoring for B2B Demand Gen & Lead Nurturing
Over 74% of buyers conduct more than half of their research and education online before engaging with a sales rep. As a result, successful sales and marketing now requires sellers = to educate buyers using digital content to replace many of the historical pre-sales education task of the inside sales rep. This also means that effective lead scoring that predicts when “a buyer is ready to buy” is now critical to build a full sales funnel.
5 Situations in Which Outsourced Sales and Marketing Helps Small Business Thrive
Should you build a strong internal team, or consider outsourced sales and marketing helps small business grow operation? The question commonly arises for growing businesses with limited resources. Accounting, production, and other department face the same general...
How Marketing Automation Helps Sales Reps
Marketing automation helps sales reps increase their productivity in multiple ways. Marketing automation tools are used by companies of every size to increase the value of their online presence. Whether a business needs better lead generation or an improvement in the...
EBOOK: THE DIGITAL-FIRST SALES TRANSFORMATION
Learn Why and How to Increase Your Sales Funnel by 451%.
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WATCH NOW: THE DIGITAL FIRST TRANSFORMATION AND SALES AUTOMATION TRAINING SEMINAR
Learn how to sell more effectively to the Modern B2B buyer in this FREE and comprehensive four-part educational seminar.
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SCHEDULE FREE CONSULTATION WITH A TURNKEY DIGITAL DEMAND GEN SPECIALIST
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Free Download: Step-by-Step Marketing Automation Implementation Checklist
Get it right the first time! Maximize your initial Salesforce and Account Engagement
implementation with this step by guide to organize and streamline you initial build.
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