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Underused B2B Lead Nurturing Tactics
The following 7 underused B2B lead nurturing tactics are key areas where you can outwit your competition when nurturing leads (that your competitors are quite likely also nurturing). Don’t think you’re the only one a lead is talking to – even if you...
3 Marketing Automation Tips to Increase Effectiveness
When people talk about marketing automation, they often compare it to a magic diet pill that will solve all of your problems. As marketing automation experts, we know that marketing automation can truly revolutionize your sales and marketing efforts, but that does not...
The Shift to “Bought then, Sold”
This blog discusses the new challenges in sales, how the B2B buying process has changed, and how to adapt to the concept of "bought then, sold". If your team is accountable for growth, your challenges remain the same: set strategy, generate qualified leads, develop...
Recent Changes in B2B Social Media Marketing
In the whizzing world of social media, it seems like everyday, at least one of your platforms has a new feature, functionality or update. You finally get used to your new homepage or profile layout, and Facebook changes it again the next day. If you want to use social...
Top Secret Marketing Automation Tool
As marketing automation experts, we're always on the hunt for ways of improving our process and outreach while simplifying our jobs and day-to-day, repetitive tasks. Exploring the web for tools is a key way we discover what's new, hot and working in the world of sales...
Build Your B2B Marketing Database with Marketing Automation Software
One of the most critical tasks you can do when you are in B2B is building your B2B marketing database. Having a growing database of people to educate on industry topics and your products/services will be one of the defining factors in your company’s growth (or decline...
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