In the whizzing world of social media, it seems like everyday, at least one of your platforms has a new feature, functionality or update. You finally get used to your new homepage or profile layout, and Facebook changes it again the next day.
If you want to use social media as a part of your B2B marketing strategy, it pays to be in the know of the constant changes these sites make. While not every change may lead to a change in your strategy, it is good to make sure you know what’s going on, so all of your bases are covered.
Here are 3 Recent Changes in B2B Social Media Marketing
1. Google wants your blogs to be more relevant and less keyword-obsessed.
Google started using a new search-algorithm in late August called ‘hummingbird’ that is semantic-based and is supposed to be more conversational. In terms of written content like blogs, this means that simply throwing the same phrase or keyword in there 10 times is no longer going to do anything. Google now rewards high-quality, original blog content that truly answers the question it says it does. Google has also started featuring an “In-depth Articles” section on some search results pages, which means we could see an increase in the average length of blog posts.
2. (Almost) Everything is searchable on Facebook now.
Earlier this year, Facebook released its Graph Search, which allows users to search for people via “likes” or other demographic details (subject to privacy settings). Last month, the functionality of Graph Search expanded to include status updates, photo captions, check-ins and comments in search queries. This new search capability makes it easier to find information regarding a specific place or topic and will also help open up a new audience for businesses doing online marketing.
3. Twitter has a new recommendation notification.
The pace that Twitter moves makes it hard to keep up with everything and everyone you have interest in. If you aren’t on Twitter 24/7, it is likely you are going to miss something like a great retweet or a prospect you could have followed. @MagicRecs was released last month by Twitter to help eliminate this problem by giving you “personalized recommendations when multiple people in your network follow the same user or favorite or retweet the same Tweet.” Using @MagicRecs, you can stay on the pulse of Twitter with no little to no effort on your part.