Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
Popular Posts
Soft vs. Hard Lead Generation for B2B Sales
B2B Lead Generation, Sales & Content Basics Many B2B companies try so hard to generate more leads that they do not come up with a clear strategy for how to do so most efficiently and effectively. What these companies do not understand is that a successful campaign...
What’s the difference between a Sales Cycle and Buying Cycle?
Understanding the difference between a Sales Cycle vs. Buying Cycle may be the most critical shift an organization needs to make to see significant and sustained revenue growth, especially for complex or highly competitive sales. In a nutshell, the Sales Cycle is how...
B2B Lead Generation Fundamentals – Soft vs. Hard
Lead generation sales and basics B2B sales companies have come up with a variety of ways to generate more leads, and building a successful campaign requires that companies carefully and strategically choose a method that addresses their specific goals. As an...
Recent Posts
What is a lead nurturing workflow?
What is a lead nurturing workflow work and how does it work? Consider the ways in which we encounter the word nurture. It’s generally used to describe relationships where a person is entrusted with the role of caregiver. A parent nurtures their child, a teacher...
How to Move Prospects Through B2B Sales Funnel
Moving Prospects Through Your B2B Sales Funnel Now that we understand that we can educate prospects to become buyers, we need a clear and consistent strategy to move prospects through the B2B sales funnel from the Awareness stage and convert them into a new,...
How to Run an Account Based Marketing Campaign
Run an Account Based Marketing Campaign Successfully Account-based Marketing (ABM) can be a very effective way to reach your target accounts and generate leads. But it is not an appropriate solution for selling to all possible customers. Typically, you will need...
When to Use Account Based Marketing
When to Use Account Based Marketing (ABM) There are many strategies to help focus B2B marketing efforts. Among the most effective is Account-Based Marketing (ABM), a strategic marketing approach that focuses on targeting and engaging specific individual accounts or...
Understanding the Four Stages of Lead Nurturing Content
The Four Stages of Digital Content for Lead Nurturing At every stage of a buyer’s journey, buyers need to be able to learn more about the seller and its products or services. If you want to keep your leads engaged throughout the buyer's journey (and steward them...
Targeted Marketing and Ideal Customer Profiles Improve Campaigns
How Targeted Marketing and Ideal Customer Profiles Improve Campaigns and Lead Nurturing In this article, we will explain the benefits of integrating your targeted marketing practices with your ideal customer profiles. Combining the two tools enables businesses to...
FREE ACCOUNT ENGAGMENT (PARDOT) AND SALES CLOUD HEALTH CHECK
Have the tools but not the results you expect? In one working session review your tech stack and tell you where value is being left on the table, what to fix first and what to look at next.
WATCH: HOW LEADERS PLAN FOR AUTOMATION & SALES ENABLEMENT SUCCESS
Most automation investments stall at the same stage. This short video walks you through our proprietary automation, sales enablement & AI activation maturity model. We explain how to bench mark your current state, how to decide what’s next and what it takes to get there.
DOES MARKETING CLOUD NEXT MAKE SENSE FOR YOUR ORGANIZATION?
Salesforce is encouraging customers to move from Account Engagement towards Marketing Cloud Next. Learn what changes, what it costs to get wrong, when it makes sense and how to decide whether and when to migrate.