Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
Popular Posts
B2B Buyer Trends
Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…
Seven Trends For Lead Nurturing
The tactics required for successful sales and marketing is transforming at an unprecedented rate. This change is being driven the B2B Buyer’s desire for a Digital First sales process. This shift in B2B Buyer’s desires has caused businesses of all shapes and sizes to rethink how to sell more effectively. This article will discuss the seven things every business owner should know to help their sales team thrive.
Lead Scoring for B2B Demand Gen & Lead Nurturing
Over 74% of buyers conduct more than half of their research and education online before engaging with a sales rep. As a result, successful sales and marketing now requires sellers = to educate buyers using digital content to replace many of the historical pre-sales education task of the inside sales rep. This also means that effective lead scoring that predicts when “a buyer is ready to buy” is now critical to build a full sales funnel.
The Benefits of Marketing Automation
Marketers say that the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%) (Adestra). While marketing automation has been a legitimate...
Marketing Automation Implementation Checklist
The Science of Fast and Effective Marketing Automation Marketing Automation is the simplest and most effective way to instantly improve lead generation and conversion. Implementing a marketing automation solution will streamline your sales and marketing efforts...
8 Marketing Automation Tips
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Propeller) B2B marketers say the number one benefit of marketing automation is the ability to generate more qualified leads (Pepper Global). They experience...
Recent Posts
Why Gabriel Sales is Right Solution for Companies Serious About Marketing Automation, Sales Enablement and AI Success (Educational Video)
Part 9 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 8:20
This video explains why Gabriel Sales is right solution for companies serious about Marketing Automation, Sales Enablement and AI success. We explain our approach how most of our engagements become self-funding with the ROI we produce.
How Leaders Plan for Success Using an Automation Maturity Model (Educational Video)
Part 8 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 3:40
This video explains how leaders plan for success using an Automation Maturity Model.to navigate the complexity of using modern sales and marketing technology, data and AI.
The Strategic Complexities Leaders Create with Under Investment in Marketing Automation Support (Educational Video)
Part 7 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 3:30
What are the strategic complexities leaders create with under investment in marketing automation support, sales enablement, data, and AI support. The video builds on Part 6 where we discussed the challenges for frontline marketers and sales.
The Challenges Your Teams Face Without Marketing Automation, Sales Enablement, Data and AI Support (Educational Video)
Part 6 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:00
Part 6 in our Full Funnel Mandate Video Series addresses the challenges teams face without marketing automation, sales enablement, data, and AI support. A small investment in the right support allows teams to quickly become competitive with mature automated organizations and to achieve significant ROI.
The Support Required for Automation and Sales Enablement Success (Educational Video)
Part 5 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:30
This video (Part 5 in our Full Funnel Mandate Video Series) discusses the type support required for Automation and Sales Enablement success. Topics include – technical expertise and process experience needed to maximize their CRM and automation technology investments for great sales and customer experiences.
How Does Achieving Successful Automation and Sales Enablement Impact Sales and Marketing Ops? (Educational Video)
Part 4 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 7:30
This video explores how new technologies, full funnel automation, and sales enablement is fundamentally changing the requirements for marketing and sales operations teams and the critical need for experienced technical support. It is part 4 of our Full Funnel Mandate Series.
FREE ACCOUNT ENGAGMENT (PARDOT) AND SALES CLOUD HEALTH CHECK
Have the tools but not the results you expect? In one working session review your tech stack and tell you where value is being left on the table, what to fix first and what to look at next.
WATCH: HOW LEADERS PLAN FOR AUTOMATION & SALES ENABLEMENT SUCCESS
Most automation investments stall at the same stage. This short video walks you through our proprietary automation, sales enablement & AI activation maturity model. We explain how to bench mark your current state, how to decide what’s next and what it takes to get there.
DOES MARKETING CLOUD NEXT MAKE SENSE FOR YOUR ORGANIZATION?
Salesforce is encouraging customers to move from Account Engagement towards Marketing Cloud Next. Learn what changes, what it costs to get wrong, when it makes sense and how to decide whether and when to migrate.