Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
Popular Posts
Marketing Leaders Are Automating the Full Customer Lifecycle (Educational Video)
Part 2 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 2:00
In part 2 of our video series “Marketing Ops New Full Funnel Support Mandate” we quickly explore what happens next and the increased ROI as marketing leaders are automating the full customer funnel lifecycle.
Why Outsourced Sales and Marketing Works
How Outsourced Sales and Marketing Works to Keep You Focused on What Matters Most Goethe shared the maxim “Things which matter most should never be at the mercy of things that matter least.” Vince Lombardi was a champion because he lived by the creed that...
Top 10 Sales Strategies for New Product Launches Sales Outsourcing Best Practices
Magic bullet for sales outsourcing There is no grey area for Gabriel Sales that sales outsourcing for new product launches is ultimately about closing business. However as a sales consulting firm that has driven millions in closed deals and over 200M in exits with...
Soft vs. Hard Lead Generation for B2B Sales
B2B Lead Generation, Sales & Content Basics Many B2B companies try so hard to generate more leads that they do not come up with a clear strategy for how to do so most efficiently and effectively. What these companies do not understand is that a successful campaign...
What’s the difference between a Sales Cycle and Buying Cycle?
Understanding the difference between a Sales Cycle vs. Buying Cycle may be the most critical shift an organization needs to make to see significant and sustained revenue growth, especially for complex or highly competitive sales. In a nutshell, the Sales Cycle is how...
B2B Lead Generation Fundamentals – Soft vs. Hard
Lead generation sales and basics B2B sales companies have come up with a variety of ways to generate more leads, and building a successful campaign requires that companies carefully and strategically choose a method that addresses their specific goals. As an...
Recent Posts
Collaboration is Key to Marketing Automation and Sales Enablement Success + What Makes Gabriel Sales Unique (Educational Video)
Part 11 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:45
Gabriel Sales explains why 15 years of frontline marketing and sales ops experience plus deep Salesforce and Marketing Automation you with all the tools required for successful collaboration to immediately help marketers leverage tech stacks for accelerated funnels and great customer experiences.
Summary of Gabriel Sales Value for Both Your Sales and Marketing Operations Educational Video
Part 10 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 2:00
This video explains how Gabriel Sales Salesforce Marketing Automation and Sales Enablement Specialists leverage proven frameworks, experienced technologists, data experts and AI readiness experts to provide value for both marketing ops and sales ops to increase revenue and productivity.
Why Gabriel Sales is Right Solution for Companies Serious About Marketing Automation, Sales Enablement and AI Success (Educational Video)
Part 9 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 8:20
This video explains why Gabriel Sales is right solution for companies serious about Marketing Automation, Sales Enablement and AI success. We explain our approach how most of our engagements become self-funding with the ROI we produce.
How Leaders Plan for Success Using an Automation Maturity Model (Educational Video)
Part 8 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 3:40
This video explains how leaders plan for success using an Automation Maturity Model.to navigate the complexity of using modern sales and marketing technology, data and AI.
The Strategic Complexities Leaders Create with Under Investment in Marketing Automation Support (Educational Video)
Part 7 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 3:30
What are the strategic complexities leaders create with under investment in marketing automation support, sales enablement, data, and AI support. The video builds on Part 6 where we discussed the challenges for frontline marketers and sales.
The Challenges Your Teams Face Without Marketing Automation, Sales Enablement, Data and AI Support (Educational Video)
Part 6 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:00
Part 6 in our Full Funnel Mandate Video Series addresses the challenges teams face without marketing automation, sales enablement, data, and AI support. A small investment in the right support allows teams to quickly become competitive with mature automated organizations and to achieve significant ROI.
FREE ACCOUNT ENGAGMENT (PARDOT) AND SALES CLOUD HEALTH CHECK
Have the tools but not the results you expect? In one working session review your tech stack and tell you where value is being left on the table, what to fix first and what to look at next.
WATCH: HOW LEADERS PLAN FOR AUTOMATION & SALES ENABLEMENT SUCCESS
Most automation investments stall at the same stage. This short video walks you through our proprietary automation, sales enablement & AI activation maturity model. We explain how to benchmark your current state, how to decide what’s next and what it takes to get there.
DOES MARKETING CLOUD NEXT MAKE SENSE FOR YOUR ORGANIZATION?
Salesforce is encouraging customers to move from Account Engagement towards Marketing Cloud Next. Learn what changes, what it costs to get wrong, when it makes sense and how to decide whether and when to migrate.