This video (Part 5 in our Full Funnel Mandate Video Series) discusses the marketing support required for Automation and Sales Ennoblement success.
(Watch Time – 5:30)
Summary
What are the different types of support required for Automation and Sales Enablement Success for both short term results and long term foundational success?
This video (Part 5 in our Full Funnel Mandate Video Series) discusses the critical need for specialized marketing automation and sales enablement support for B2B organizations. It explains why organizations struggle to find the marketing support required for Automation and Sales Enablement success. We detail the capability and capacity technical expertise needed to maximize their CRM and automation technology investments for great sales and customer experiences.
Transcript
What Support Does Your Marketing Team Need for Automation and Sales Enablement?
Building, reaching, and sustaining successful automation and sales enablement to create great sales and customer experiences can seem overwhelming because it requires integrating multiple moving parts in the right order at the right time, including optimizing rapidly evolving core technologies and adding the appropriate AI, leveraging experienced marketing and sales professionals for great strategies, content, and campaigns, marketing and sales ops expertise for consistent execution, data governance and data management across multiple systems, and a culture committed to marketing and sales alignment.
Where Do Most Teams Stand Today?
So where do most teams actually stand today, and what’s holding them back? We’ll discuss what most teams already have in place for success, why finding automation and sales enablement support is so tricky, and what proven and tactical automation and sales enablement support looks like, how providing the right support helps your team achieve more with less, and finally, why not providing support overwhelms your team to both diminish and impact their results.
What Most Teams Already Have in Place
Let’s start by looking at how most teams are currently situated to achieve mature marketing automation and sales enablement. Today, most marketing teams have the internal talent or the existing agency partners they need to manage brands, craft multiple strategies, buy and run media campaigns, create great content, execute events, run social, pay per click, and SEO, and write great copy. So organizations already have the creative and strategic talent they need to fuel both go to market campaigns and automated customer campaigns.
The Critical Skills Gap
But because of the rapid adoption and evolution of CRM and automation technologies, one of the top challenges for most organizations is finding proven marketing automation and sales ops talent that know how to fully maximize your tech stack investments. Seventy percent of B2B companies and executives currently struggle to find this critical skill set because the technology itself is so new. So the market hasn’t had enough time to develop the volume of talent and experience required.
Because transitioning from struggling with tech to effective automation support for your team requires blending multiple skills, including both CRM and automation technology expertise with best practice marketing and sales process knowledge and frontline hands on technology workflow experience.
How the Right Support Drives Exponential Results
And when you provide your existing team with this full support, they can produce exponential results, and you actually achieve more with less. They can focus on their core competencies of strategy, creative, and campaign performance as your automation support team reduces all the friction of daily and consistent execution across both sets of funnels. And this support knowledge base is even more critical if you are serious about building mature automation because automation expertise allows your team to maximize the more advanced tech stack features now available, including real time dashboards, reporting, and attributions for smarter decisions, predictive lead scoring, and sales enablement features for increased sales productivity, and all the data governance and unified data tools, which are now required for more effective AI deployments, personalization, and advanced automations to transform today’s capabilities into long term advantages.
Deploying AI Confidently Within Salesforce
So now this level of support is even more important for organizations that want to confidently and safely deploy AI solutions directly within Salesforce for mature automation and sales enablement. Because when it comes to AI, your CRM is only as powerful as what flows into it. This support will ensure a strong data foundation. They help your team with the daily management of clean, connected, and enriched data across your tech stack, so your AI outputs are accurate today and your automated workflows are trustworthy as you scale.
Reducing Costs and Building Custom Solutions
This support also reduces cost by consolidating SaaS subscriptions and replacing third party tools with new AI capabilities built natively inside and on top of Salesforce. This specialized support also helps you build custom solutions that were previously cost prohibitive in Salesforce, giving your managers and leadership team the ability to automate business and data processes without expensive outside platforms.
Positioning Your Team for the Future with Agentic AI
And with that data foundation and this level of support in place, you’re positioned to deploy Agentic AI for advanced automations, real time alerts, and hyper personalization, driving competitive sales advantages and genuinely exceptional customer experiences across your funnels.
