Beyond Brand and Lead Gen: Marketing Ops New Full Funnel Support Mandate Video Series
The Full Funnel Mandate is a 12-part series that explains the largest shift in B2B today: marketing now owns sales support and the entire customer revenue cycle, not just brand GTM and lead gen. You’ll learn why Gartner expects the next five years to be even more disruptive, what today’s buyers expect from sales and marketing ops, the hidden cost of under investing in your Salesforce, data, and AI foundation. We also share a practical automation and sales enablement maturity model built around seven strategic questions to help you make smarter decisions. .
It’s made for leaders who’ve invested in Salesforce, Pardot and Marketing Cloud Account Engagement (and/or are considering moving to Marketing Cloud Next) but haven’t unlocked the full ROI of their tech stack.
Overview of Market Ops New Full Funnel Support Mandate
Overview – Watch Time 5:00
This 12 Part video series details how marketing responsibilities have expanded beyond brand and lead generation to first include sales support and now marketing leaders are using marketing automation, sales enablement and AI to support the entire customer revenue cycle.
How & Why Marketing Has Full Funnel Sales Responsibilities
Part 1 – Watch Time 2:15
Why does marketing have full funnel sales responsibilities? Explains why 80% of enterprise companies shifting to digital-first marketing as their primary go-to-market strategy forced mid-market and SMBs shift to digital first and GTM automation.
What Happens Next? Marketing Leaders Are Now Automating Full Customer Lifecycle
Part 2 – Watch Time 2:00
In this video we quickly explore what happens next with as marketing moves beyond the sales funnel with extended automation. And the increased ROI as marketing leaders are automating the full customer lifecycle into customer service, adoption and advocacy.
What Do Your Buyers Need and Expect From Marketing Ops and Sales Ops
Part 3 – Watch Time 4:45
Learn how B2B Buyer expect marketing teams to support and automate their buyers journey and their customer journey .Discover why seamless hand offs to sales, customer service and account managers are also critical to your long term revenue success.
How Does Achieving Successful Automation + Sales Enablement Impact Sales and Marketing Ops
Part 4 – Watch Time 7:30
This video explores how new technologies, full funnel automation, and sales enablement is fundamentally changing the requirements for marketing and sales operations teams and the critical need for experienced technical support.
What Type of Support is Required for Successful Automation and Sales Enablement
Part 5 – Watch Time 5:30
This video details the type support required for Automation and Sales Enablement success. Topics include – technical expertise and process experience needed to maximize their CRM and automation technology investments for great sales and customer experiences.
What Challenges Do Teams Face Without Proven Marketing Automation, Sales Enablement, Data and AI Support
Part 6 – Watch Time 5:00
Thee challenges teams face without marketing automation, sales enablement, data, and AI support. Explains how the right support allows teams to quickly become competitive with mature automation and sales enablement to achieve significant ROI.
Strategic Complexities Leaders Create When They Underinvest in Automation, Sales Enablement, Data & AI Support
Part 7 – Watch Time 3:30
What are the strategic complexities leaders create with under investment in marketing automation support, sales enablement, data, and AI support. The video builds on Part 6 where we discussed the challenges for frontline marketers and sales.
How Can Leaders Quickly Plan for Success Using an Automation Maturity Model
Part 8 – Watch Time 3:30
This video explains how leaders plan for success using an Automation Maturity Model.to navigate the complexity of using modern sales and marketing technology, data and AI.
Why Gabriel Sales is the Right Solution for Companies Serious About Marketing Automation & Sales Enablement Success
Part 9 – Watch Time 8:00
This video explains why Gabriel Sales is right solution for companies serious about Marketing Automation, Sales Enablement and AI success. We explain our approach how most of our engagements become self-funding with the ROI we produce.
Summary of Gabriel Sales Value for Both Your Sales and Marketing Operations
Part 10 – Watch Time 2:00
This video explains how Gabriel Sales Salesforce Marketing Automation and Sales Enablement Specialists leverage proven frameworks, experienced technologists, data experts and AI readiness experts to provide value for both marketing ops and sales ops to increase revenue and productivity.
What Makes Gabriel Sales Marketing + Sales Ops Support Unique & the Secrets to Our Success
Part 11 – Watch Time 5:45
Gabriel Sales explains why 15 years of frontline marketing and sales ops experience plus deep Salesforce and Marketing Automation you with all the tools required for successful collaboration to immediately help marketers leverage tech stacks for accelerated funnels and great customer experiences.
Gabriel Sales History, Experience, Technical Capabilities and Who We Serve
Part 12 – Watch Time 4:00
In this final video of our Marketing Ops: Full Funnel Mandate Series we share more about Gabriel Sales deep history, experience, technical capabilities and the type of clients we help drive faster funnels with optimized technology, processes, data, dashboards and AI.