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Spark |
Ramp |
Ignite |
Sales, Marketing and Technology Consulting |
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Scripts |
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Differentiators |
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Initial List Management |
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Market Segmentation |
1 |
3 |
Up to 5 |
Discovery Questions |
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Voice Mail Scripts |
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Probing and Qualifying Questions |
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Sales Story |
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Aligned Sales and Marketing Strategy |
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Content Audit and Content Strategy |
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Preliminary Sales Process Map |
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SEO/PPC Baseline and Reports |
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Pricing Model Testing |
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Marketing Services |
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Lead Generation and Awareness |
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Message Testing |
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Lead Nurturing |
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Lead Scoring |
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Marketing Asset Management and Digital Sales Content Production |
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Content Management System |
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First Touch Digital Content Production |
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Inbound Forms |
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Sales Qualifying Digital Content Recommendations |
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Sales Qualifying Digital Content Production |
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Sales Engagement Digital Content Production |
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Media Distribution |
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Telemarketing |
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Lead Generation and Awareness |
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Account Profiling |
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Account Qualifying |
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Data Services Management |
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List Acquisition |
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Opt In Database Development |
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Data Integration and Merge and Purge* |
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List Enhancement* |
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Telesales |
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Account Nurturing |
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Appointment Setting |
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Sales Qualifying |
Depends |
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Deal Engagement and Nurturing |
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Sale Closing Management |
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Additional |
Additional |
Sales Closing |
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Additional |
Additional |
Demand Technology Automation |
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Cold Calling Platform |
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Marketing Automation Implementation |
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Marketing Automation Management |
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Lead Scoring – Aggregated and Measured |
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Lead Scoring – Criteria and Scored |
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Establish Drips Yes |
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Cold Calling Platform Integration |
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Sales and Marketing Management |
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Marketing Coordinator |
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Technology Coordinator |
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Client Service Lead |
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Sales Coordinator |
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Executive Sponsor |
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Executive Oversight |
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Reporting |
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Conversion Metrics |
Twice Monthly |
Weekly |
Weekly |
Status Update Frequency |
Twice Monthly |
Weekly |
Weekly |
Verbatim, Objections, Competitive Threats |
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Recorded Calls |
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Segmentation Analysis |
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SEO and Google Analytics |
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