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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

The Challenges Your Teams Face Without Marketing Automation, Sales Enablement, Data and AI Support (Educational Video)

by Gabriel Sales | Apr 25, 2026

Part 6 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:00
Part 6 in our Full Funnel Mandate Video Series addresses the challenges teams face without marketing automation, sales enablement, data, and AI support. A small investment in the right support allows teams to quickly become competitive with mature automated organizations and to achieve significant ROI.

The Support Required for Automation and Sales Enablement Success (Educational Video)

by Gabriel Sales | Apr 24, 2026

Part 5 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:30
This video (Part 5 in our Full Funnel Mandate Video Series) discusses the type support required for Automation and Sales Enablement success. Topics include – technical expertise and process experience needed to maximize their CRM and automation technology investments for great sales and customer experiences.

How Does Achieving Successful Automation and Sales Enablement Impact Sales and Marketing Ops? (Educational Video)

by Gabriel Sales | Apr 23, 2026

Part 4 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 7:30
This video explores how new technologies, full funnel automation, and sales enablement is fundamentally changing the requirements for marketing and sales operations teams and the critical need for experienced technical support. It is part 4 of our Full Funnel Mandate Series.

What Do B2B Buyers Need and Expect from Marketing and Sales Ops (Educational Video)

by Gabriel Sales | Apr 22, 2026

Part 3 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 4:45
In part 3 of our video series “Marketing Ops New Full Funnel Support Mandate” we discuss how B2B Buyer expect marketing teams to support and automate their buyers journey and their customer journey and why a seamless hand offs to sales, customer service and account managers are also critical to your long term revenue success.

Marketing Leaders Are Automating the Full Customer Lifecycle (Educational Video)

by Gabriel Sales | Apr 21, 2026

Part 2 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 2:00
In part 2 of our video series “Marketing Ops New Full Funnel Support Mandate” we quickly explore what happens next and the increased ROI as marketing leaders are automating the full customer funnel lifecycle.

How and Why Marketing Has Full Funnel Sales Responsibilities (Educational Video)

by Gabriel Sales | Apr 20, 2026

Part 1 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 2:15
Why does marketing have full funnel sales responsibilities? The pandemic transformed marketing’s role, with 80% of enterprise companies shifting to digital-first marketing as their primary go-to-market strategy. Then automation investment followed the same trajectory. By 2024…

B2B Marketing’s Shifting Role and Overview of Marketing Ops New Full Funnel Support Mandate Video Series (Educational Video)

by Gabriel Sales | Apr 15, 2026

Overview Video – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:00
Overview of this 12 Part video series addresses the rapidly evolving marketing landscape where marketing roles have transformed more in the past five years than the previous fifty, with marketers increasingly overwhelmed by technology demands. The series details how marketing responsibilities have expanded beyond brand and lead generation to first include sales support and now marketing leaders are using marketing automation, sales enablement and AI to support the entire customer revenue cycle.

How to Create a Lead Nurturing Workflow

by Marketing Team | Nov 8, 2024

Creating a Lead Nurturing Workflow Creating an awesome lead nurturing workflow involves careful planning, personalized content, and continuous optimization. By having a deeper understanding of your customer, you are better positioned to identify their specific needs,...

What is a lead nurturing workflow?

by Marketing Team | Oct 30, 2024

What is a lead nurturing workflow work and how does it work? Consider the ways in which we encounter the word nurture. It’s generally used to describe relationships where a person is entrusted with the role of caregiver. A parent nurtures their child, a teacher...

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