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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

Identifying KPIs for Online Video – What Should Matter to Your Outsourced Sales and Marketing Team

by Carol Springer | Nov 2, 2016

How outsourced sales and marketing have to do with KPIs Digital marketers have an analytical issue when it comes to video performance on platforms like YouTube, Vimeo, or Wistia. How many times have you asked yourself this question - ”How many views means my video is...

Video That Drives Sales – Sales Outsourcing Tip

by Carol Springer | Oct 31, 2016

As a sales outsourcing company, that specializes in building sales automation engines, we work remotely from our clients. One key ingredient of our sales engines is the ability to use content to prove to buyers that the product we are selling solves a problem for...

Sales Outsourcing Questions

by Carol Springer | Oct 28, 2016

How do we define sales outsourcing? Similar to outsourcing other functions like HR, IT and Accounting, sales outsourcing involves the use of a third party with the tools, team and talent to assume the management, execution, and in some cases, the strategy for existing...

You Need to Help Your Outsourcing Sales Team

by gabriel_sales | Oct 26, 2016

Coming out of the downturn, and in combination with Tim Ferris’ (now almost classic) "4-Hour Work Week" and automation technologies to help businesses measure success, business are now open to outsourcing most functions. However, Tim Ferris’ painted a slightly rosy...

Content is Important to Support B2B Outsourced Sales

by gabriel_sales | Oct 24, 2016

Content is now a critical piece of the puzzle to drive sales conversations for your business development rep. In fact, buyers now typically engage with 7-12 pieces of content prior to engaging with a sales rep, and they continue to engage with content as they make...

eMail Deliverability – The Basics – B2B Sales Outsourcing Tip

by Carol Springer | Oct 21, 2016

Trends come and go and we are currently in a cycle where 70% of your buyers prefer to learn about a new product or solution via email with solid educational content. So generating leads with this tactic is one of the most cost effective ways to fuel the top of funnel...

Improving Email Deliverability and How an Outsourced Sales Company Can Help

by Carol Springer | Oct 19, 2016

eMail is now preferred by 70% of buyers wanting to learn about new products or services so eMail marketing is now an important feature in our Outsourced Sales and Marketing Campaigns. As part of this race to the In-Box, companies are now facing more complex challenges...

Content Tips for Supporting Your Sales Team or Your Sales Outsourcing Team

by Carol Springer | Oct 17, 2016

Your buyer now expects you to make it easy for them to buy. So Gabriel Sales now provides both Sales Outsourcing and Outsourced Marketing support for our clients, because content is required to support your sales effort. Here are some rules of thumb and best practices...

Value Prop Framework – Sales Outsourcing Tip

by Carol Springer | Oct 14, 2016

In 2014, as we shifted from pure sales outsourcing to a sales outsourcing and outsourced marketing company, we searched and found a framework that would help us to do 4 things: Continue to craft solution sales scripts to leverage inside sales rep Craft a powerful...

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