Content is now a critical piece of the puzzle to drive sales conversations for your business development rep. In fact, buyers now typically engage with 7-12 pieces of content prior to engaging with a sales rep, and they continue to engage with content as they make their purchase decision. So you need to support your sales professionals with the following content to ensure maximum success. This is even more important when you are involved in B2B sales or B2B outsourced sales. Below is a table that details the type of content your sales reps will need to help move deals forward.
Prove You Understand and Empathize with Your Buyers’ Needs
When you are developing your buyer’s interest, you need thought-leadership content. This content takes the shape of blog posts, checklists, and short headshot video clips that are educational and easy to consume. Keep these short and easy to digest in two to three minutes.
Outsourced Sales Engagement
As a buyer starts to engage, you need to make it easy for them to understand your solution. If you are just getting started, you don’t need to break the bank creating this content. We find that most companies have the features and benefits content they need on their website already. So after most content audits, that we offer as part of our strategy consulting, we typically only recommend:
- A short animated power point presentation converted into a succinct video overview
- Video demo screencast of the product or solution
- Organized microsites that aggregate your thought leadership and solution oriented videos that make it easy for the buyer to buy.
Finally, we find that most companies have the content they need to convince clients to buy covered. Typically this content is found in existing PowerPoint decks, proposals, RFPs, and contracts. Or for professional services firms, it is found in the deliverables. In some cases, you may want to simply consider digitizing some of this content and making it accessible online.
Summary
As a B2B outsourced sales company, we are committed to supporting our business development reps with:
- Content that supports your B2B outsourced sales process
- The ability to score client engagement with that content to help you score and prioritize leads
As you can see from the content we described above creating this content does not need to be overwhelming. For a quick examples you can check out what we are talking about by checking out our own:
It simply requires authentic thought leadership that is professionally produced (not over-produced). We find that we can typically create the content we need to be successful as a B2B outsourced sales company with a 1 to 2 day onsite content workshop. If you think we can help we make evaluating that for yourself easy. You can get started with a free assessment, and you can start that process by contacting us today.
