Modern Outsourced Sales and Marketing Thought Leadership

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B2B Buyer Trends

B2B Buyer Trends

Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…

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The Benefits of Marketing Automation

The Benefits of Marketing Automation

Marketers say that the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%) (Adestra). While marketing automation has been a legitimate...

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Seven Trends For Lead Nurturing

Seven Trends For Lead Nurturing

The tactics required for successful sales and marketing is transforming at an unprecedented rate. This change is being driven the B2B Buyer’s desire for a Digital First sales process. This shift in B2B Buyer’s desires has caused businesses of all shapes and sizes to rethink how to sell more effectively. This article will discuss the seven things every business owner should know to help their sales team thrive.

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Lead Scoring for B2B Demand Gen & Lead Nurturing

Lead Scoring for B2B Demand Gen & Lead Nurturing

Over 74% of buyers conduct more than half of their research and education online before engaging with a sales rep. As a result, successful sales and marketing now requires sellers = to educate buyers using digital content to replace many of the historical pre-sales education task of the inside sales rep. This also means that effective lead scoring that predicts when “a buyer is ready to buy” is now critical to build a full sales funnel.

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Recent Posts

How to Create a Lead Nurturing Workflow

How to Create a Lead Nurturing Workflow

Creating a Lead Nurturing Workflow Creating an awesome lead nurturing workflow involves careful planning, personalized content, and continuous optimization. By having a deeper understanding of your customer, you are better positioned to identify their specific needs,...

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How to Move Prospects Through B2B Sales Funnel

How to Move Prospects Through B2B Sales Funnel

Moving Prospects Through Your B2B Sales Funnel Now that we understand that we can educate prospects to become buyers, we need a clear and consistent strategy to move prospects through the B2B sales funnel from the Awareness stage and convert them into a new,...

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How to Run an Account Based Marketing Campaign

How to Run an Account Based Marketing Campaign

Run an Account Based Marketing Campaign Successfully Account-based Marketing (ABM) can be a very effective way to reach your target accounts and generate leads. But it is not an appropriate solution for selling to all possible customers. Typically, you will need...

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When to Use Account Based Marketing

When to Use Account Based Marketing

When to Use Account Based Marketing (ABM) There are many strategies to help focus B2B marketing efforts. Among the most effective is Account-Based Marketing (ABM), a strategic marketing approach that focuses on targeting and engaging specific individual accounts or...

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EBOOK: THE DIGITAL-FIRST SALES TRANSFORMATION

Learn Why and How to Increase Your Sales Funnel by 451%.
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WATCH NOW: THE DIGITAL FIRST TRANSFORMATION AND SALES AUTOMATION TRAINING SEMINAR

Learn how to sell more effectively to the Modern B2B buyer in this FREE and comprehensive four-part educational seminar.
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SCHEDULE FREE CONSULTATION WITH A TURNKEY DIGITAL DEMAND GEN SPECIALIST

Schedule Time with a Demand Gen, Lead Nurturing, Automation and Sales Engine Specialist to discover if Gabriel Sales and/or DDC™ can transform your operations to provide your sales team with a sustained flow of well-educated buyers.
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Marketing-Automation-Checklist-Cover

Free Download: Step-by-Step Marketing Automation Implementation Checklist

Get it right the first time! Maximize your initial Salesforce and Account Engagement
implementation with this step by guide to organize and streamline you initial build.
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