Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
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The B2B Digital Sales Webinar
Watch Time – 23:00 Minutes
In Part 1 (of our 4 Part) series on the B2B Digital First Transformation we share everything you need to know to sell more effectively to the modern B2B buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content, lead nurturing and automations technologies to meet your buyers needs and instantly improve sales funnel results.
Case Study: Post-Merger, a Healthcare Software Company Needed One Sales and Marketing Engine From Two Different Systems. Gabriel Sales Built It in 150 Days, Trained & Handed Off
Client Type: SMB Healthcare Software CompanySolution: Quick Start Account Engagment + Salesforce Implementation + Training and TransitionGabriel Sales Merges 2 CRMs, Launches Multiple Awareness and Lead Nurturing Campaigns and then Transitions in 150 DaysResults at a...
Case Study: An Engineering Firm With 100 Employees and Clients Across Three Continents Needed Salesforce Running Fast. Done in 90 Days!
Client Type: SMB Engineering and Professional ServicesSolution: Quick Start Salesforce Implementation + Training and TransitionResults at a Glance: Salesforce Sales Cloud live in 90 days; 2 sales reps + 30 engineers/account managers off spreadsheets; targeting a...
Case Study: A Global Medical Device Company’s Salesforce Admin Team Couldn’t Find or Train the Marketing Automation Help They Needed. They Hired Gabriel Sales Instead.
Global Salesforce Admin team was tasked with supporting the use of Salesforce Account Engagement and Salesforce for Global Marketing Efforts. After trying to train their existing team and several failed recruiting efforts they hired Gabriel Sales to support the Global Marketing Team.
Seven Trends For Lead Nurturing
The tactics required for successful sales and marketing is transforming at an unprecedented rate. This change is being driven the B2B Buyer’s desire for a Digital First sales process. This shift in B2B Buyer’s desires has caused businesses of all shapes and sizes to rethink how to sell more effectively. This article will discuss the seven things every business owner should know to help their sales team thrive.
Accounting Services Lead Nurturing Case Study
A well-established and successful company servicing over 200 clients struggled with flat year over year sales growth. Their existing Sales Development Rep and Marketing Director had built a database of their 6000 ideal targets but were struggling to generate real sales opportunities.
FREE ACCOUNT ENGAGMENT (PARDOT) AND SALES CLOUD HEALTH CHECK
Have the tools but not the results you expect? In one working session review your tech stack and tell you where value is being left on the table, what to fix first and what to look at next.
WATCH: HOW LEADERS PLAN FOR AUTOMATION & SALES ENABLEMENT SUCCESS
Most automation investments stall at the same stage. This short video walks you through our proprietary automation, sales enablement & AI activation maturity model. We explain how to bench mark your current state, how to decide what’s next and what it takes to get there.
DOES MARKETING CLOUD NEXT MAKE SENSE FOR YOUR ORGANIZATION?
Salesforce is encouraging customers to move from Account Engagement towards Marketing Cloud Next. Learn what changes, what it costs to get wrong, when it makes sense and how to decide whether and when to migrate.