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21 Tips for Using Webcasts for B2B Selling
If you take a look around the forums for B2B sales these days, it seems marketers are all buzzing about the promise and potential of webcasts. Marketing Sherpa reported that 30% of B2B marketers are currently using webinars/webcasts as a part of their strategy and...
How to Succeed at B2B Demand Generation
This blog is a quick overview of what defines B2B demand generation and some of the approaches your company can take to succeed. What is B2B demand generation? It’s about giving marketing a sales quota, so let’s start by defining what it’s not. B2B demand generation...
B2B Buying Cycles: Don’t Serve Dessert for Breakfast
In January, Forbes called 2013 the ‘year of the customer’, and when it comes to B2B sales, this statement could not be more true. The customer, not the seller, now controls B2B buying cycles. This means that your marketing strategy and content must be based on a...
3 Things B2B Marketers Should Always Automate
Marketers in nearly all industries are calling 2013 the ‘Year of the Customer’. This insight reflects the fact that in recent years, the sales cycle for B2B companies has shifted to focus much more on consumer demand. Developments in technologies and the...
Demand Generation for Sales Lead Management
Putting leads at the front end of your sales pipe and hoping for the best is not going to work for B2B sales in 2013. Every B2B company needs to have a well-thought out and clearly defined process for generating demand that includes content marketing and sales lead...
B2B Sales – What is Blog Marketing?
In the past few years, digital marketing has become the centerpiece of many B2B sales strategies. As a sales and marketing outsourcing company for B2B sales, we have found digital marketing to be quite effective for building brand awareness and generating leads. One...
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