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Why CMOs are Spending More than CTOs on Technology
If you are trying to sell anything in 2013, it is likely you are trying to do so in the digital space. The internet and internet-based technologies have changed the B2B selling and buying process immensely, and you now need to be able to easily find and engage with...
What We Can Learn from the Launch of the iPhone
When Apple announced that it would be releasing its first phone in January of 2007, the media and tech world lit up with excitement about the new device that was promised would “work like magic.” Bloggers, pundits and tech geeks created an online buzz that quickly...
Using Video Marketing for B2B Sales
When you think about your personal internet use, it is likely you spend a significant portion of your time watching videos of some kind. People using the internet today are accustomed to being able to consume information through video format, which can be seen by the...
B2B Sales – What is Social Media Marketing?
It’s 2013, and it is safe to say that if your B2B company is not using social media as a marketing tool, you are behind. This is because many B2B companies (including your competitors) have realized the tremendous value in leveraging social media sites into their...
Internal Sales Rep vs. Outsourced Sales Team
In 2013, many B2B companies are trying to improve their sales and marketing by hiring a new sales representative to join their sales team. While allocating more time and effort to the task of sales is the right thing to do, hiring a full-time rep internally might not...
The Five Myths of B2B Outsourced Marketing and Sales
In our work as a B2B outsourced marketing and sales company, we have found that many people have a misunderstanding of what sales and marketing outsourcing companies do. This blog explains these misconceptions and details how an outsourcing company uses their services...
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