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B2B Lead Gen – 3 Small Things that May Be Costing You B2B Sales Leads
The fast-paced nature of today’s B2B sales world has some marketer’s heads spinning trying to figure out the best ways to find and qualify b2b sales leads. Tips, trends and industry reports all say the same thing in regards to inbound B2B lead gen: B2B content...
How to Create a Successful Landing Page for B2B Demand Generation
A landing page is where your prospect ends up after they have clicked on a link from a search engine or search engine ad. If you get someone to click on your website, that’s great. But, the goal at the end of the day is to convert and close deals, so if your landing...
How to Repurpose B2B Marketing Content
"You need to post on Facebook at least twice a day." "If you aren’t blogging weekly, your SEO will slip." "You should be holding webinars once or twice a month." "You need to offer a new white paper every quarter." If you do a Google search for B2B marketing content...
B2B Blogging – Why it’s a Double Win
B2B Blogging will help your sales! A 2012 study of Fortune 500 companies found that only 28% have corporate blogs. While this number is up dramatically from the same study in 2008, we think it is still quite low considering the amount of value a corporate blog can...
3 Reasons Your B2B Sales is Failing (Part 2)
This is the second half of a blog series giving three reasons for why you might be struggling with B2B sales in 2013. For the first half of the blog, click here. 2. You aren’t reaching all of your decision makers. In the 80s and 90s, closing a deal in the B2B world...
3 Reasons Your B2B Sales is Failing (Part 1)
Many B2B companies have started to catch on to the fact that marketing in the digital space is dramatically different than marketing of the past. Selling in this space means playing by different rules (i.e. the buyer runs the show), however, many companies have not...
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