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Identifying KPIs for Online Video – What Should Matter to Your Outsourced Sales and Marketing Team
How outsourced sales and marketing have to do with KPIs Digital marketers have an analytical issue when it comes to video performance on platforms like YouTube, Vimeo, or Wistia. How many times have you asked yourself this question - ”How many views means my video is...
Video That Drives Sales – Sales Outsourcing Tip
As a sales outsourcing company, that specializes in building sales automation engines, we work remotely from our clients. One key ingredient of our sales engines is the ability to use content to prove to buyers that the product we are selling solves a problem for...
Sales Outsourcing Questions
How do we define sales outsourcing? Similar to outsourcing other functions like HR, IT and Accounting, sales outsourcing involves the use of a third party with the tools, team and talent to assume the management, execution, and in some cases, the strategy for existing...
You Need to Help Your Outsourcing Sales Team
Coming out of the downturn, and in combination with Tim Ferris’ (now almost classic) "4-Hour Work Week" and automation technologies to help businesses measure success, business are now open to outsourcing most functions. However, Tim Ferris’ painted a slightly rosy...
Content is Important to Support B2B Outsourced Sales
Content is now a critical piece of the puzzle to drive sales conversations for your business development rep. In fact, buyers now typically engage with 7-12 pieces of content prior to engaging with a sales rep, and they continue to engage with content as they make...
eMail Deliverability – The Basics – B2B Sales Outsourcing Tip
Trends come and go and we are currently in a cycle where 70% of your buyers prefer to learn about a new product or solution via email with solid educational content. So generating leads with this tactic is one of the most cost effective ways to fuel the top of funnel...
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