Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
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Top Demand Generation Tactics You Can Implement
1. Don’t Wait to Follow Up on Leads You spend $15K, $30K, $100K plus on a trade show. You spend money on inbound pay-per-click, or publishers etc. If the marketing department is in charge of sharing the leads they may score and then share with an internal team or an...
The New Rules of Buying and Selling – Video
A quick 2:00 video that explains why you may need sustained modern multi-channel marketing for sustained sales success
The Benefits of Marketing Automation
Marketers say that the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%) (Adestra). While marketing automation has been a legitimate...
Outsourced Sales and Marketing Drives Business Intelligence
3:00 video that describes how a Fortune 500 company leveraged sales outsourcing for media sales and how to use feedback loops for new product launches and product innovations. Smart sales outsourcing drives new product launches Customer feedback loops identifies new...
Marketing Automation Implementation Checklist
The Science of Fast and Effective Marketing Automation Marketing Automation is the simplest and most effective way to instantly improve lead generation and conversion. Implementing a marketing automation solution will streamline your sales and marketing efforts...
Sales Ready Lead Campaign & Starter Sales Automation Engine
Sales Success Requires Consistent Sales Ready Leads 70% of your buyers prefer to learn about your solution through email. And 60% of your buyers are shortlisting with digital education before engaging with sales reps. Success now requires integrated campaigns to...
EBOOK: THE DIGITAL-FIRST SALES TRANSFORMATION
Learn Why and How to Increase Your Sales Funnel by 451%.
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WATCH NOW: THE DIGITAL FIRST TRANSFORMATION AND SALES AUTOMATION TRAINING SEMINAR
Learn how to sell more effectively to the Modern B2B buyer in this FREE and comprehensive four-part educational seminar.
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SCHEDULE FREE CONSULTATION WITH A TURNKEY DIGITAL DEMAND GEN SPECIALIST
Schedule Time with a Demand Gen, Lead Nurturing, Automation and Sales Engine Specialist to discover if Gabriel Sales and/or DDC™ can transform your operations to provide your sales team with a sustained flow of well-educated buyers.
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Free Download: Step-by-Step Marketing Automation Implementation Checklist
Get it right the first time! Maximize your initial Salesforce and Account Engagement
implementation with this step by guide to organize and streamline you initial build.
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