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This week, we have received a lot of questions from our clients, potential customers and friends asking us two questions: How do we feel about the acquisition of ExactTarget by Salesforce.com? How did they get that kind of multiple? (Salesforce.com … Continue reading
When you think about your personal internet use, it is likely you spend a significant portion of your time watching videos of some kind. People using the internet today are accustomed to being able to consume information through video format, … Continue reading
It’s 2013, and it is safe to say that if your B2B company is not using social media as a marketing tool, you are behind. This is because many B2B companies (including your competitors) have realized the tremendous value in … Continue reading
In 2013, many B2B companies are trying to improve their sales and marketing by hiring a new sales representative to join their sales team. While allocating more time and effort to the task of sales is the right thing to … Continue reading
In our work as a B2B sales outsourcing company, we have found that many people have a misunderstanding of what sales and marketing outsourcing companies do. This blog explains these misconceptions and details how an outsourcing company uses their services … Continue reading
If you take a look around the forums for B2B sales these days, it seems marketers are all buzzing about the promise and potential of webcasts. Marketing Sherpa reported that 30% of B2B marketers are currently using webinars/webcasts as a … Continue reading
This blog is a quick overview of what defines B2B Demand generation and some of the approaches your company can take to succeed. What is B2B demand generation? It’s about giving marketing a sales quota, so let’s start by defining … Continue reading
In January, Forbes called 2013 the ‘year of the customer’, and when it comes to B2B sales, this statement could not be more true. The customer, not the seller, now controls B2B buying cycles. This means that your marketing strategy … Continue reading
Marketers in nearly all industries are calling 2013 the ‘Year of the Customer’. This insight reflects the fact that in recent years, the sales cycle for B2B companies has shifted to focus much more on consumer demand. Developments in technologies … Continue reading
Putting leads at the front end of your sales pipe and hoping for the best is not going to work for B2B sales in 2013. Every B2B company needs to have a well-thought out and clearly defined process for generating … Continue reading
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