Outsourcing and cloud computing are still frequently referenced as the two most important business shifts since the turn of the millennium. Both are based on the principal “If it isn’t your business’s core competency, then you need to take that activity, technology or business process and outsource it.”
According to the Outsourcing Institute the Top 7 Reasons a company outsources any function is to:
- Reduce and control operating costs
- Improve company focus
- Gain access to world-class capabilities
- Free internal resources for other purposes
- Resources are not available internally
- Accelerate reengineering benefits
- Limit functions difficult to manage/out of control
And with the addition of marketing automation and CRMs, outsourced sales and marketing are now becoming part of this outsourcing trend. In fact according to Dun & Bradstreet, with the visibility these tools now provide, outsourced sales and marketing is now just behind outsourced financial services and technology services as the third most outsourced function. Below are just some advantages you can now expect with outsourced sales and marketing:
Sales process improvements –An outsourced sales partner will have expertise across multiple products and can typically cross pollinate best practices. In addition executives at an outsourced sales and marketing company live to improve their processes daily and is required to stay current with all the competitive advantages of new approaches and new trends. And probably most importantly a sales outsourcing and marketing company will be able to benchmark your current sales performance, which is necessary for any sales outsourcing program. Your sales outsourcing partner will typically point you in the direction to simple and powerful solutions that quickly remedy any shortfalls you make have. And if you do not have a set of metrics you are constantly trying to improve upon, an outsourced sales and marketing company will help you set them quickly. Bottom line, an outsourced sales and marketing company getting sales processes right is a matter of their businesses ability to thrive, so in turn, you will get an immediate lift to your organization as well.
Sales and marketing agility – Outsourced sales and marketing companies design their technologies and processes to scale quickly. This ability to scale and pivot quickly allows you to test new markets and products within months without the need to build, design and deploy new teams, messages, content and solutions on your own from scratch. An outsourced sales and marketing company is an ideal fit for companies that want to test or scale new products or solutions in the market.
Company needs sales and marketing expertise – Many small businesses are launched by engineers, or operations experts. These executives and founders are able to scales their business to a specific level, but in order to achieve their next level of growth, they need to look outside their organization for sales & marketing expertise.
Tactical focus – Sales outsourcing can range from lead generation, to lead qualification, to lead development to closing. Many companies have one or two areas of these covered and an outsourced sales and marketing can help fill in a specific gap to help you grow your sales funnel quickly.
Speed to market – Another reason companies consider outsourced sales and marketing is the need to get to market faster and more effectively. It is much faster to have a well-trained and managed outsourced sales and marketing team, that already knows how to work well together to take you to market than it is to launch or rebuild a team on your own.
To learn more about Gabriel Sales approach to outsourced sales and marketing we invite you to check out our outsourced sales and marketing services page.
