Outsourced Marketing for Product Launches Case Study

Outsourced Marketing for Product Launches Case Study

product launches

Outsourcing Product Launches for Fortune 500 Companies

 

 

The Challenge

A heavily siloed organization was aggressively developing new online and offline lead generation and brand awareness solutions for product launches.  Programs were being acquired through partnerships, built internally or through mergers and acquisitions. They found that the programs acquired in overseas markets did not always resonate with U.S. marketers, and existing overseas price points were too aggressive for U.S. marketers. Also, rolling out products to existing sales teams had produced a detrimental effect or wildly skewed existing company plans.

Selling To: VPs Marketing, VPs and Directors MARCOM, Agencies, Managers Internet Marketing

 

 

The Solution

  • Sales Consulting and New Product Launches – Gabriel Sales creates target database, develops value propositions and tests new product or servicing offering to 800 prospects
  • New Product Launches – Every prospect contact is measured as value prop is defined and product is priced
  • Sales Process Consulting-VM scripts, cold call scripts, value propositions and qualifying questions are created and finalized.  Metrics and ratios for forecasts and quotas are created.

 

The Results

8 new products/solutions tested

 

  • 4 gained traction and reached significant sales bench marks
  • 3 are now successful businesses units generating in excess of $500K – $1M plus revenue across more than one geography
  • 1 product failed because of operational overhead

Related Case Studies

Reasons to Consider Outsourcing Sales and Marketing

Reasons to Consider Outsourcing Sales and Marketing For many businesses ready for growth, it’s fairly typical to consider outsourcing sales and marketing and various other functions including: human resources, accounting and IT. And historically, when it comes to...
Read More

What is Modern Sales and Marketing

There’s been a lot of buzz lately about adjusting sales and marketing techniques, tactics and alignment to meet the needs of the modern B2B buyer. But what are the needs of this new type of buyer as they search and move toward purchase? What is Modern Sales and...
Read More

Sales Operations Outsourcing and Sales Consulting Case Study

The Challenge A small company had two years of declining revenue. The original founders decided to part ways. Gabriel Sales’ client retained ownership of mid-sized business clients and the web technology software, architecture and engineering teams. The second founder...
Read More

Trade Show Marketing – Sales Ready Leads Best Practices [White Paper]

80% of trade show leads are ignored. Make Leads Count! Enterprise companies expect a 4:1 return on their trade show marketing because 92% of trade show attendees say they are looking for new products. But 70% of SMBs exhibiting at trade shows don’t have any trade show...
Read More

Fundraising and Employee Benefits Event Outsourced Sales Case Study

    Fundraising and Employee Benefits Event and Sales Outsourcing The Challenge Company had an independent national rep force with more than 300 sales people. Company was planning to increase the size of the rep force by 25%, and needed to increase the...
Read More

Compliance Technology Outsourced Sales and Marketing Trade show Support

  The Challenge Technology firm providing Cloud, Application and Strategic services for PCI Compliance was looking to increase the ROI of their investment in attending annual trade show with 5000 attendees and 200+ exhibitors. Company decided not to invest in a...
Read More

BPO Outsourced Sales and Marketing Case Study

Company is a mid-sized outsourced BPO services firm supporting specific financial services functions for the real estate industry with facilities in Manila and India. Company and 20 year sales partner parted ways with Senior Executives retirement. Company needed to...
Read More

Imaginatik Outsourced Sales and Marketing Case Study

The Situation A publicly traded company, Imaginatik, was founded in 1996, and sells a mix of consulting and advisory services, hands-on innovation projects, program management, and award-winning enterprise software globally. Company’s U.S. office was comprised of a...
Read More