Customer Background For Writer – MAP
MAPs buyers are sophisticated and senior marketers at company’s spend over 50M a year on media and advertising and will include a great deal of Fortune 2000 companies.
The buyers need to understand why these new advances in marketing analytics is superior to and a break from the past.. And why this type of analytics will give them a competitive advantage.
Here is some background on the two types of solutions this will be innovating upon:
Media Mix Modeling – https://en.wikipedia.org/wiki/Marketing_mix_modeling
Digital Attribution Modeling – https://en.wikipedia.org/wiki/Attribution_(marketing)
Links to Buyers We are Targeting
Vice President Consumer Marketing
Strategy and Insights Director
Senior Director. Global Lead – Analytics for Precision Marketing and Data Science
Manager, Marketing Data Analytics
Our Approach to Building Value Props
Is the problem unworkable? Does your solution fix a broken business process where there are real, measureable consequences to inaction?
Is fixing the problem unavoidable? Is it driven by a mandate with implications associated with governance or regulatory control? For example, is it driven by a fundamental requirement for accounting or compliance?
Is the problem urgent? Is it one of the top three priorities? In selling to enterprises, you’ll find it hard to command the attention and resources to get a deal done if you fall below this line.
Is the problem underserved? Is there a conspicuous absence of valid solutions to the problem you’re looking to solve? Focus where there’s whitespace, not scorched earth.
Marketing Attribution Partners is the First Company To Crack the Algorithmic Code of Unified Marketing Attribution. This will change marketing forever. This means that you can now gain a competitive advantage with a complete 360 degree view of how every media dollar impacts specific sales and marketing goals across all online and offline media to:
- Optimize your entire spend
- Understand historically how every dollar spent impacts other dollars spent
- Run attribution scenarios to understand how every dollar spent (or not spent impacts) will impact
- Next Months Sales, Next Quarter Sales and Next Years Sale
But wait there is more. We have also changed the business model of marketing data analytics forever.
Once your custom model is build we load it into GNAVIGO a cloud platform that allows any marketer with X level of mathematical skills and no coding ability to continue to:
- Run historical models with refreshed data
- And more importantly run scenarios against specific goals and targets
You can stop paying for models that expire and stop relying on expensive professional service layers to garner insights for your team quarterly, month and in some cases weekly.
How did we do this:
- Our Founder Jim Friedman founded the first commercial Media Mix Modeling company in the 1980s as a founder MMA in the 80s. https://en.wikipedia.org/wiki/Marketing_mix_modeling
- Our Founder Jim Friedman founded one of the first digital attribution companies in 1999
- He was then joined by long time parnter and friend Data Scientist Todd Kirk and they took 40 years of algorithms and leveraged the processing power of Hedge Funds use for day trading (Python) to create a cloud based solution
- Tested emerging aggregated Big Data sets with data you have been subscribing to for the past dozen of years with internal data to make all that data meaningful WHAT IS UNIQUE HERE
What Unique competitive advantages does this drive for you professionally?
FIRST TO HAVE THESE INSIGHTS AND ABILITY
- We have currently leveraged with one client in each of the major vertical to give them the ability to understand how offline and online impact one another
CONSISTENLY MAXIMIZE PROFITS
- You can now consistently deliver millions of dollars in incremental annual profit by measuring what your developing and activating Marketing Mix and Pricing Models at will
SUSTANED ABILITY TO LEVERAGE INSIGHTS TO FUEL GROWTH OF SPECIFIC TACTICS
- All earned and paid media are part of this model and tools set
- This allows you to more effectively manage and motivate your team
YOUR EXISTING DATA TEAM AND MANAGERS CAN DRIVE INCREASED ANALYTICAL INNOVATION
- The only thing we black box is _______________ your data team can play with everything else to their hearts content and build your own models
ENTIRE TEAM WILL HAVE INCREASED COMPETENCIES THAT CREATE RESULTS
- Quick learning curve for increased self service strategic insights for every layer of your organization
TEAM OF THOUGHT LEADERS AT YOUR DISPOSAL
- Our team of experts are there to support your learning curve and to jump in when needed
The company sells both services and software the two intro videos are below