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Using Twitter for B2B Marketing

Twitter is the most user friendly of the social media sites, which explains why it is usually the first site B2B companies integrate into their digital marketing campaigns. Twitter is kind of like Facebook, except there are only status updates, which Twitter calls...

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More Tips for Effective Online Sales Videos

In a previous blog, we discussed the three most common types of videos used in B2B sales.  This is the second of a two part blog series where we will build on that discussion by offering additional tips for creating b to b product introduction videos. Don’t go for the...

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8 Tips for Effective Online Videos

In a previous blog, we discussed the three most common types of videos used in B2B sales and marketing.  This is the first of a two part blog series where we will build on that discussion by offering additional tips for creating the best b to b product introduction...

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Using Google+ for B2B Marketing

Google+ is the newest player in the social networking game and by September 2012, it already had more than 400 million users.  It is kind of like a highly organized Facebook that has ties to regular Google search. This connection to regular Google search is what makes...

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