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Examples of B2B Sales Videos
As B2B sales and marketing continues to adapt to paradigm shifts in technology and culture, marketers are finding new ways to communicate with prospects and deliver engaging content. One of the most popular ways to deliver messages in the new digital sales space is...
B2B Sales in 2013 – Trust the Experts (Part 4)
This is Part 2 of a 4-part blog series discussing the need for expert solutions for B2B sales and marketing in 2013. For Part 1, please click here. For Part 2, please click here. For Part 3, please click here. In the third part of this blog series, we explained that...
B2B Sales in 2013 – Trust the Experts (Part 3)
This is Part 3 of a 4-part blog series discussing the need for expert solutions for B2B sales and marketing in 2013. For Part 1, please click here and for Part 2, please click here. In the first two parts of this blog series, we explained how technological innovations...
Why Did Salesforce.com Pay $2.5 Billion for Exact Target?
This week, we have received a lot of questions from our clients, potential customers and friends asking us two questions: How do we feel about the acquisition of ExactTarget by Salesforce.com? How did they get that kind of multiple? (Salesforce.com paid $2.5 billion...
B2B Sales in 2013 – Trust the Experts (Part 2)
This is Part 2 of a 4-part blog series discussing the need for expert solutions for B2B sales and marketing in 2013. For Part 1, please click here. In the last blog, we explained that for B2B sales in 2013, buyers have control of the buying process and want to...
B2B Sales in 2013 – Trust the Experts (Part 1)
The changing world of B2b sales In B2b sales in 2013, many companies are starting to catch on to the fact that sales and marketing have changed. Dramatically. This is mostly due to technological innovations that have severely altered the way we receive and interact...
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