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B2B Buyer Personas: The 6 Types of B2B Buyers on the Internet (Part 1)
If you’ve been reading blogs about B2B sales and marketing, you’ve likely heard that “the buyer now controls the sales process.” The statement is repeated often because it’s true, and a failure to incorporate this truth into your sales strategy will cause you to lose...
Best Practices in Sales in 2013
In 2013, the world of sales belongs to the customer. Buyers now have control of the many aspects of the sales process and want to educate themselves for a large portion of the buying cycle. Best practices in sales are now focused on getting your customer the...
Creating Marketing Automation Rules – Best Practices
One of the key features of any marketing automation software is creating marketing automation rules based on a variety of factors including activities, events, scores, grades, dates, etc. Keeping track of all your active automation rules is essential. A few scenarios...
B2B Marketing Plans 101
In today’s technology-driven world, your B2B marketing plan is mainly going to consist of digital content marketing and web content management. In this blog, we give a very basic overview for how to build a B2B marketing plan to improve lead generation and drive...
3 Advantages for Outsourcing B2B Sales
This blog is a short overview of the advantages your company can gain when outsourcing B2B sales. For many B2B companies, selling is not as straightforward as it used to be. These companies are realizing that their sales and marketing tactics from ten years ago...
5 Tips for Building B2B Landing Pages that Convert
Building landing pages that convert is both a science and an art. You need to present information in a logical way with a visually inviting format—without selling too hard. Note easy, but not impossible either. Here are 5 Tips for Landing Page Conversion Success: Get...
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