Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
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Recent Posts
Software Sales Lead Nurturing Success – A Customer Conversation
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
How to Build and Edit Reports in Salesforce – Sales Tech Tutorial
Watch Time – 6:00 Minutes
Reports are one of the most powerful tool in Salesforce to ensure managers can support and enable sale reps to hit their daily, weekly and monthly targets.
In this quick use case video we explain the basics of building reports so sales managers (and reps if they have access) can build reports to ensure they are tracking to goals. Building solid reports is fundamental to building dashboards and visualizations.
How to Log Calls in Salesforce – Sales Tech Tutorial
Watch Time – 2:00 Minutes
n this quick use case video we help reps find where to find their activity and how log calls in Salesforce to ensure reps are recording information accurately. When information is captured correctly, they can find that information in the future to help move deals forward. It also ensures their activity so reps and managers can run accurate “Activity Tracking” reports.
How to Create Leads in Salesforce – Sales Tech Tutorial
Business Development Ops and Sales reps will learn how to correctly add a new lead to Salesforce (if the lead is not already in the system). In this 2:00 minute video we teach business development ops and/or sales rep how to create leads in Salesforce.(Video Length...
How to Add Prospect to Automation Campaign – Sales Tech Tutorial
In this short video, we will show you how to add a prospect via automation to a campaign, adding the prospect from Account Engagement to a Salesforce campaign for ROI tracking. (Video Length 7:30) Topics Discussed in How to Add Prospect via Automation to a Campaign In...
Lead Generation vs Demand Generation Webinar
Watch Time – 15:00 Minutes
In this final webcast of the Digital First Transformation series we explain the differences between lead generation vs. demand generation and lead nurturing. We detail the impact of each on your sales funnel and what types of businesses/sales processes need demand generation. We wrap up with concrete sales projections a typical customer realizes lead nurturing and demand generation.
FREE ACCOUNT ENGAGMENT (PARDOT) AND SALES CLOUD HEALTH CHECK
Have the tools but not the results you expect? In one working session review your tech stack and tell you where value is being left on the table, what to fix first and what to look at next.
WATCH: HOW LEADERS PLAN FOR AUTOMATION & SALES ENABLEMENT SUCCESS
Most automation investments stall at the same stage. This short video walks you through our proprietary automation, sales enablement & AI activation maturity model. We explain how to bench mark your current state, how to decide what’s next and what it takes to get there.
DOES MARKETING CLOUD NEXT MAKE SENSE FOR YOUR ORGANIZATION?
Salesforce is encouraging customers to move from Account Engagement towards Marketing Cloud Next. Learn what changes, what it costs to get wrong, when it makes sense and how to decide whether and when to migrate.