Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
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Recent Posts
Software Sales Lead Nurturing Success – A Customer Conversation
Watch Time – 5:00 Minutes
Software Entrepreneur and Founder, of KipTraq, Bryan Banks, discusses how he leveraged multi-channel demand generation, pre-sales content marketing and email lead nurturing to support his existing sales team. Bryan explains how DDC helped him to focus on his key goals of growth and product development by outsourcing his marketing and demand generation with Digital Demand Center’s turnkey processes, outsourced managed services and technology stack.
How to Build and Edit Reports in Salesforce – Sales Tech Tutorial
Watch Time – 6:00 Minutes
Reports are one of the most powerful tool in Salesforce to ensure managers can support and enable sale reps to hit their daily, weekly and monthly targets.
In this quick use case video we explain the basics of building reports so sales managers (and reps if they have access) can build reports to ensure they are tracking to goals. Building solid reports is fundamental to building dashboards and visualizations.
How to Log Calls in Salesforce – Sales Tech Tutorial
Watch Time – 2:00 Minutes
n this quick use case video we help reps find where to find their activity and how log calls in Salesforce to ensure reps are recording information accurately. When information is captured correctly, they can find that information in the future to help move deals forward. It also ensures their activity so reps and managers can run accurate “Activity Tracking” reports.
How to Create Leads in Salesforce – Sales Tech Tutorial
Business Development Ops and Sales reps will learn how to correctly add a new lead to Salesforce (if the lead is not already in the system). In this 2:00 minute video we teach business development ops and/or sales rep how to create leads in Salesforce.(Video Length...
How to Add Prospect to Automation Campaign – Sales Tech Tutorial
In this short video, we will show you how to add a prospect via automation to a campaign, adding the prospect from Account Engagement to a Salesforce campaign for ROI tracking. (Video Length 7:30) Topics Discussed in How to Add Prospect via Automation to a Campaign In...
Lead Generation vs Demand Generation Webinar
Watch Time – 15:00 Minutes
In this final webcast of the Digital First Transformation series we explain the differences between lead generation vs. demand generation and lead nurturing. We detail the impact of each on your sales funnel and what types of businesses/sales processes need demand generation. We wrap up with concrete sales projections a typical customer realizes lead nurturing and demand generation.
EBOOK: THE DIGITAL-FIRST SALES TRANSFORMATION
Learn Why and How to Increase Your Sales Funnel by 451%.
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WATCH NOW: THE DIGITAL FIRST TRANSFORMATION AND SALES AUTOMATION TRAINING SEMINAR
Learn how to sell more effectively to the Modern B2B buyer in this FREE and comprehensive four-part educational seminar.
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SCHEDULE FREE CONSULTATION WITH A TURNKEY DIGITAL DEMAND GEN SPECIALIST
Schedule Time with a Demand Gen, Lead Nurturing, Automation and Sales Engine Specialist to discover if Gabriel Sales and/or DDC™ can transform your operations to provide your sales team with a sustained flow of well-educated buyers.
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Free Download: Step-by-Step Marketing Automation Implementation Checklist
Get it right the first time! Maximize your initial Salesforce and Account Engagement
implementation with this step by guide to organize and streamline you initial build.
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