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Using Marketing Automation for B2B Lead Nurturing
Photo of green plant between male hands on a black background[/caption]B2B marketers today face a complex landscape. Old marketing tactics have dropped in effectiveness (cold calling, trade shows) while technological innovations have created an entire new way of...
Getting the First Sales Appointment on the First Call
If you’re in B2B sales, you know that cold calling is nowhere near as effective as it used to be. Call to connect ratios have dropped from 18-22% to 7-11% since 2010, which means the cost of using this tactic for lead generation and qualification has doubled. In order...
B2B Sales Tip – Use the Holiday Week to Your Advantage
A lot of B2B sales companies and sales people look at weeks that have any form of a holiday where people are going to be out of the office as a really big negative. Salesmen think, “People aren’t in the office; no is doing any business,” and they will approach their...
How We Became Marketing Automation Experts
In Malcom Gladwell’s book Outliers, he makes the claim that for anyone to become an expert at something, it takes 10,000 hours of practice. From Outliers: “The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level...
Successful Lead Generation Programs Starts with Pipeline Development
We believe successful lead generation programs come second to pipeline development. For B2B companies, the search for new sales leads seems to be an endless task. As a B2B sales and marketing outsourcing company, we believe many companies have difficulty with this...
Successful Lead Generation Programs Start with Pipeline Development
For B2B companies, the search for new sales leads seems to be an endless task. As a B2B sales and marketing outsourcing company, we believe many companies have difficulty with this because they try to approach their lead generation programs by starting with lead...
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SCHEDULE FREE CONSULTATION WITH A TURNKEY DIGITAL DEMAND GEN SPECIALIST
Schedule Time with a Demand Gen, Lead Nurturing, Automation and Sales Engine Specialist to discover if Gabriel Sales and/or DDC™ can transform your operations to provide your sales team with a sustained flow of well-educated buyers.
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Free Download: Step-by-Step Marketing Automation Implementation Checklist
Get it right the first time! Maximize your initial Salesforce and Account Engagement
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