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3 Steps to Creating B2B Content that Converts
Marketers obviously have good intentions with their content marketing strategy, but what they produce often ends up missing the mark. For example, you may only care about the business benefits of a solution, but the content you are sent is a high level technical...
7 B2B Content Ideas for Ongoing Content Production (Part 2)
This is the second half of a blog series on B2B content ideas for ongoing or consistent content production. For Part 1, click here. 4. Conference attendance For any type of professional event you are hosting or attending, you should create content. This could be...
7 B2B Content Ideas for Ongoing Content Production (Part 1)
Every marketing survey and report seems to be touting the same advice: create more, quality content. For most businesses engaged in content marketing, coming up with a few blog ideas and an initial white paper is pretty easy. Consistently coming up with ideas two...
5 Basic Tips for Executive Headshot Videos
Over the past few years, we have created a lot of different types of videos for our clients. We are finding that one of the most valuable types of videos to use in the B2B sales process is a ‘headshot’ video of an executive. These are effective for several reasons....
What Do B2B Customers Want from Your Branding & Marketing Content?
While 93% of B2B companies are now engaged in content marketing, it seems many are still struggling to see their content have a direct impact on sales. An interesting survey from McKinsey suggests the reason for this has to do with the branding or messaging behind the...
When Sales Outsourcing Works (And When it Doesn’t)
By definition, outsourcing in any industry is going to involve giving up some level of control. Obviously, each company is going to have a slightly different stance on how much control they are willing to give up for each outsourced function. While we understand and...
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