Over the past few years, we have created a lot of different types of videos for our clients. We are finding that one of the most valuable types of videos to use in the B2B sales process is a ‘headshot’ video of an executive.
These are effective for several reasons. First, they allow prospects to start to get to know the people behind the company. B2B sales is (and has always been) about relationship building and headshot videos help to start this process in a digital format. Second, humans are hardwired to pay attention to faces; apparently, the Fusiform Facial area of the brain causes this. In the midst of thousands of marketing messages coming at your prospects each day, anything that can encourage them to pay more attention is good.
If you have never created a headshot video before, here are 5 basic tips to help you get started:
- Dress professionally. What this means may differ from company to company (i.e. an enterprise software company vs. a hip, new tech startup), but looking the part is always a good place to start. Make sure your clothes, hair, makeup, etc. are in line with your company’s image.
- Address sound quality. For people new to video production, sound can be a hard thing to get right. Start by making sure there is no background noise in the space you are recording. To create a tone of professionalism, make sure your executive has a relatively high-quality microphone.
- Check your lighting. If you do not have a professional video studio with lighting, your best bet is to shoot in a room with a lot of natural light. Whatever you do, stay away from harsh lighting and directional lighting for headshots.
- Add a text bar. For headshot videos, you want it to be immediately clear who is speaking. Always put the name and title of the featured executive in a text bar at the beginning and end of the video.
- Don’t shoot with your iPhone. This goes without saying, but you need to produce high quality videos if you want them to be effective as a sales tool. Your best bet is to shoot in HD. If this is not affordable, try to go for a 16:9 aspect ratio and a resolution of at least 640×360.
If you would like to see an example of an executive headshot video, you can watch this testimonial video from one of our clients. For more on the value of video in B2B sales, read 3 Reasons You Should Leverage B2B Video in 2014.