Salesforce, Marketing Automation & AI Insights for B2B Revenue Leaders
Welcome to the Gabriel Sales resource for B2B marketing and sales leaders who have invested in Salesforce, Marketing Automation and AI but have not yet unlocked the full return. Here you’ll find practical, field-tested Salesforce marketing automation guidance covering Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Marketing Cloud Next, your customer data, and the AI tools now reshaping how revenue, marketing and sales teams work. Every article is written by practitioners with 15+ years in the trenches, so you get strategy you can act on this week, not theory.
Popular Posts
B2B Content Preference Report What your B2B buyer consumes before making a decision
B2B Content Preference Trend: "A typical firm with 100-500 employees, involves an average of 7 people in most buying decisions" (Gartner Group). In today’s B2B marketplace, time-starved buyers are using digital content to research solutions for their current pains -...
Why Outsourced Sales and Marketing Works
How Outsourced Sales and Marketing Works to Keep You Focused on What Matters Most Goethe shared the maxim “Things which matter most should never be at the mercy of things that matter least.” Vince Lombardi was a champion because he lived by the creed that...
The Team You Need for Modern Sales and Marketing
Today, SMBs ready to expand sales and marketing efforts beyond their current capacity often consider hiring an outsourced sales and marketing team to assist in scaling the business. These days, organizations can hire an experienced team of marketers and sales people...
What is Modern Sales and Marketing
There’s been a lot of buzz lately about adjusting sales and marketing techniques, tactics and alignment to meet the needs of the modern B2B buyer. But what are the needs of this new type of buyer as they search and move toward purchase? What is Modern Sales and...
15 B2B Email Marketing Tips
15 B2B Email Marketing Tips for SMBs to Generate Demand and Real Sales Opportunities For ten years, email has delivered the highest ROI for marketers over any other form of marketing, returning $44 for every $1 spent. A June 2016 survey of U.S. marketers...
Top 10 Sales Strategies for New Product Launches Sales Outsourcing Best Practices
Magic bullet for sales outsourcing There is no grey area for Gabriel Sales that sales outsourcing for new product launches is ultimately about closing business. However as a sales consulting firm that has driven millions in closed deals and over 200M in exits with...
Recent Posts
How Does Achieving Successful Automation and Sales Enablement Impact Sales and Marketing Ops? (Educational Video)
Part 4 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 7:30
This video explores how new technologies, full funnel automation, and sales enablement is fundamentally changing the requirements for marketing and sales operations teams and the critical need for experienced technical support. It is part 4 of our Full Funnel Mandate Series.
What Do B2B Buyers Need and Expect from Marketing and Sales Ops (Educational Video)
Part 3 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 4:45
In part 3 of our video series “Marketing Ops New Full Funnel Support Mandate” we discuss how B2B Buyer expect marketing teams to support and automate their buyers journey and their customer journey and why a seamless hand offs to sales, customer service and account managers are also critical to your long term revenue success.
Marketing Leaders Are Automating the Full Customer Lifecycle (Educational Video)
Part 2 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 2:00
In part 2 of our video series “Marketing Ops New Full Funnel Support Mandate” we quickly explore what happens next and the increased ROI as marketing leaders are automating the full customer funnel lifecycle.
How and Why Marketing Has Full Funnel Sales Responsibilities (Educational Video)
Part 1 of 12 – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 2:15
Why does marketing have full funnel sales responsibilities? The pandemic transformed marketing’s role, with 80% of enterprise companies shifting to digital-first marketing as their primary go-to-market strategy. Then automation investment followed the same trajectory. By 2024…
B2B Marketing’s Shifting Role and Overview of Marketing Ops New Full Funnel Support Mandate Video Series (Educational Video)
Overview Video – “Marketing Ops New Full Funnel Mandate Educational Video Series”
Watch Time – 5:00
Overview of this 12 Part video series addresses the rapidly evolving marketing landscape where marketing roles have transformed more in the past five years than the previous fifty, with marketers increasingly overwhelmed by technology demands. The series details how marketing responsibilities have expanded beyond brand and lead generation to first include sales support and now marketing leaders are using marketing automation, sales enablement and AI to support the entire customer revenue cycle.
How to Create a Lead Nurturing Workflow
Creating a Lead Nurturing Workflow Creating an awesome lead nurturing workflow involves careful planning, personalized content, and continuous optimization. By having a deeper understanding of your customer, you are better positioned to identify their specific needs,...
FREE ACCOUNT ENGAGMENT (PARDOT) AND SALES CLOUD HEALTH CHECK
Have the tools but not the results you expect? In one working session review your tech stack and tell you where value is being left on the table, what to fix first and what to look at next.
WATCH: HOW LEADERS PLAN FOR AUTOMATION & SALES ENABLEMENT SUCCESS
Most automation investments stall at the same stage. This short video walks you through our proprietary automation, sales enablement & AI activation maturity model. We explain how to bench mark your current state, how to decide what’s next and what it takes to get there.
DOES MARKETING CLOUD NEXT MAKE SENSE FOR YOUR ORGANIZATION?
Salesforce is encouraging customers to move from Account Engagement towards Marketing Cloud Next. Learn what changes, what it costs to get wrong, when it makes sense and how to decide whether and when to migrate.