A Successful Outsourced Sales and Marketing Company Requires Teamwork, Passion & Desire

by | Sep 9, 2012 | B2B Demand Generation, Outsourced Marketing, Outsourced Sales and Marketing, Outsourcing Sales, Strategy and Execution, Underperforming Sales

Glen Springer – Founder & Head of Automation and AI at Scale

A Successful Outsourced Sales and Marketing Company can take Tips from a Rock Star?

As a successful outsourced sales and marketing company it’s important that we keep our outsourced sales reps and marketers up beat and motivated.  Success in life no matter what your pursuit all take the same basic building blocks.   This quote was particularly helpful in demonstrating that with our sales team so we felt like we would share it with a wider audience.

Bono In response to the question about U2’s drive for huge worldwide success:

“Be honest.  Are you really telling me that you’d never contemplated failure before?”

Responded:

“I don’t remember it.  I would get angry, I would get upset that we weren’t what we could be.  I don’t remember thing that we never would be successful.  I always thought we would.  And as soon as we did, it would be clear.  Doubt, self doubt, was about the current material we could improve, but the destination was never a doubt.   See, there is a chasm between envy and desire, OK?  Envy is like wanting something that’s not yours, not worked for.  But desire is different.  Desire comes out of wanting what is yours, and still wanting it even if it’s not yet there.  When desire becomes envy there is a difference.  And there is a difference between the point of view of the fan.  When (a fan) looks up at desire they think I can be”

Great quote but what does this have to do with sales and marketing.   We think the difference between desire and envy,  where you are coming from in your heart and head is often the difference between success and failure.   Obviously you can’t get much more successful then U2 has.    And its clear from this  quote that this was not an accident.

What does this quote demonstrate to help create a successful outsourced sales and marketing company?

  • Success requires passion but not anger.  A drive to push yourself and your team.
  • Success requires knowing what your chief aim is.  Visualizing it.
  • Success requires never doubting that you are capable of it.
  • Success requires coming from a place (desire) where you believe in what you are doing (selling, marketing)
  • Success is about never forgetting that your success requires that you  genuinely care about your fan (customer).

If your sales pipe could use a boost feel free to contact us to see if one of our programs can help.

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