Demand Generation and Lead Nurturing
Are you a B2B company that wants to outsource fully-managed Demand Gen start to finish? We make a full-funnel process easy and affordable.
Turnkey Demand Generation and Lead Nurturing Engines
The Talent, Tech, Tactics and Team You Need to Scale Your Sales Funnel in 90 Days
Build a Consistent Sales Funnel of Higher Quality “Sales Ready” Leads with Digital Demand Center™
Transform your marketing and sales operations with everything you need to execute a proven digital first sale and and marketing process your buyers and sales team will love. Our outsourced demand generation and lead nurturing solution will help you to:
- Target specific markets
- Automate pre-sales education
- Build trust, create urgency, drive demand
- Priortize higher quality leads excited to talk to sales
The Talent, Tech, Tactics and Team You Need to Scale Your Sales Funnel in 90 Days
Designed Specifically for Small Businesses, Start-Ups and New Product Launches
This all-in-one solution provides everything you need to build a repeatable, scalable and consistent flow of well educated sales ready leads including:
- Digital First Go-To-Market Strategy
- CRM and/or Automation Tech Stack Implementation
- Awareness Campaigns
- Lead Nurturing & Sales Automation Campaigns
- Lead Scoring & Prioritized Lead Lists
- Fully Managed Sales & Marketing Tech Stack
- Reporting for Continuous Improvement
(Watch Time – 5:00 Minutes)
Gabriel Sales Integrates All of our Best Practices, Expertise & Experience Into One Solution
Fully Integrated Targeted Marketing, Content Production, B2B Demand Generation & Lead Nurturing Campaigns with Automation Technologies, Lead Scoring and Managed Services
DDC™ was engineered for small and mid-sized B2B sales organizations to provide the proven best practices, technology, tactics and talent you need to sell more effectively to the B2B buyer. The tech stack and managed services are delivered for one affordable and all-inclusive monthly fee to help you sell smarter, grow faster and lower your cost of your sales by as much as 50%.
Digital Demand Center™ is delivered as one integrated and comprehensive set of turnkey tactics, technologies, best practices and team to help our clients fill their funnel with a sustained flow of well-educated buyers. Your B2B outsourced demand generation and lead nurturing engine includes all the tools, tactics and talent you need to make your digital first sales transformation seamless. The services and technology are delivered for one inclusive and affordable monthly retainer. These fully integrated managed services, tech and workflows include:
Go-To-Market Strategy
We conduct an initial gap audit, discovery interviews and competitive research. Then we craft a detailed targeting, automation systems, messaging, content production, lead generation, lead nurturing and sales conversion campaign strategy to engineer your engine.
Targeted Marketing
We help you hone your ideal customer profile and if necessary, manage data appends and database builds to target specific markets, industries and decision makers.
Marketing Automation Technologies and CRM Implementation
We stand up and implement a cost effective and proven marketing automation, sales automation, lead conversion and content management tech stack. We simultaneously manage full CRM (and other necessary third-party) integrations.
Content Production (if required)
We help you tell powerful sales stories to drive demand for your solution and automate your pre-sales education. Our parent company Gabriel Sales and writers can support most gaps in your content production with a specialization in video production and educational sales automation assets.
Sustained B2B Demand Generation and Lead Nurturing Campaigns
We take ownership of all of the day-to-day campaign execution and tech stack management required for sustained success. This includes three specific types of focused campaigns:
- Lead Generation and Awareness Campaigns– Fully managed multi-channel awareness campaigns to generate leads
- Lead Nurturing Campaigns – Ongoing buyer education campaigns to automate pre-sales education and create demand for your solution
- Sales Conversion Campaigns – Triggered sales conversion campaigns
Lead Scoring and Sales Team Alerts
We leverage your marketing automation technology stack to ensure well educated sales ready leads are scored and prioritized for your sales team directly in your CRM to ensure they never miss a buyer ready to buy. This also includes real time notifications and alerts with access to the buyer’s digital engagement to help your sales team sell with more intelligence.
Reporting, Analysis and Insights
DDC provides real time dashboards supported by monthly benchmarks, analysis, reporting and insights. These insights are explored during regularly scheduled meetings with your dedicated account manager.
Continuous Optimization and Strategic Reviews
We are constantly monitoring your database, system and campaigns to optimize your workflows, systems and messages for incremental improvements. Your senior strategist conducts strategic reviews to identify and exploit new or emerging opportunities.
Customer Success Stories
Hear what our customers have to say about outsourced demand generation and lead nurturing. These business owners and sales leaders share how Digital Demand Center transformed their sales, impacted their sales funnel & revenue and shifted their approach to sales and marketing operations.
Bryan Banks – Founder & CEO
Tony Gilio – SVP of Sales
Ebook
The Digital First Transformation and How to Fill Your Sales Funnel with a Sustained Flow of Well Educated Sales Ready Leads
Learn How to Sell More Effectively
This Ebook explains the new needs, desires and most importantly the sales expectations and buying process of most B2B Buyers. We then explain how your company can:
- Design a marketing strategy to meet those needs
- Align your sales and marketing operations
- Create more demand for your solution
- Effectively nurture early stage buyers
- Automate your buyer’s pre-sales education
- Predict when a lead is ready to buy
- Sustain a flow of educated sales ready leads
- Win more business and lower your cost of sales
Additional Demand Generation Educational Resources
Video
B2B Buyer Trends – What You Need to Know for More Effective Demand Gen and Lead Nurturing
In this short educational video we will give you a quick overview of B2B Buyer Trends, including;
- Why B2B leads and buyers now expect digital pre-sales education
- The specific types of contents buyers use during their pre-sales education and buying process
- When video is the most preferred and successful type of content
And much more…WATCH NOW
Educational Article
Lead Scoring for B2B Demand Gen & Lead Nurturing
Over 74% of buyers conduct more than half of their research and education online before engaging with a sales rep. As a result, successful sales and marketing now requires sellers to educate buyers using digital content to replace many of the historical pre-sales education task of the inside sales rep. This also means that effective lead scoring that predicts when “a buyer is ready to buy” is now critical to build a full sales funnel.
On Demand Webcast
The ROI of Integrated Demand Generation, Lead Nurturing and Lead Scoring
In this video webcast, we discuss the minimum investment required to launch and sustain demand generation, lead nurturing and pre-sales automation to ensure initial success. How this process makes it easy for the buyer to buy. And how this process produces a sustained flow of well educated buyers so your business can close more deals, for higher revenue amounts at a lower cost of sales percentage.